SKU: 15305483205

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." Ron Willingham If you've tried manipulative, self focused selling

"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." -- Ron Willingham

If you've tried manipulative, self-focused selling techniques that demean you and your customer, if you've ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs -- and believing that you can meet those needs -- will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.

Since the publication of Ron Willingham's enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today's business climate -- when the need for integrity is greater than ever before.

Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you've established your own goals and personality traits, you'll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.

Drawing upon Willingham's years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

Binding Type: Hardcover
Publisher: Currency
Published: 06/17/2003
ISBN: 9780385509565
Pages: 240
Weight: 0.98lbs
Size: 9.46h x 6.40w x 0.80d
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SKU: 15305483205

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trey
New York, US
★★★★★ 1
Tiny Cheap Toy
Style: Coconut Tree, Style: Coconut Tree
It is way smaller than advertised and is maybe worth $0.50 cents. Only appropriate for toy breeds who do NOT chew.
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Reviewed in the United States on September 24, 2024
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Caitlin
Cuba, US
★★★★★ 1
TINY!!!
Style: Coco-Nut, Style: Coco-Nut
This toy is about 3 inches. My dogs would eat it in one bit. It got returned.
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Reviewed in the United States on April 7, 2022
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P. C
Houston, US
★★★★★ 2
Tiny for a dog toy.
Style: Coconut Tree, Style: Coconut Tree
Much smaller than ad images would lead you to believe. I honestly thought the package was empty.
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Reviewed in the United States on March 4, 2026
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Pat
Omaha, US
★★★★★ 5
Absolute favorite toy for almost a year
My dog’s favorite toy for almost a year. It has held up amazingly. I’m sad it’s no longer available. Please bring it back!
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Reviewed in the United States on April 29, 2026
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Van Wanggaard Racine Wi
Chelsea, US
★★★★★ 5
Very well made!
Size: Small, Color: Bunny
This toy is great! Two squeakers and made to last even my Airedale. He doesn’t want to put it down.
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Reviewed in the United States on March 14, 2026

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