SKU: 154287878

Decoding the New Consumer Mind: How and Why We Shop and Buy

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Decoding the New Consumer Mind: How and Why We Shop and BuyTake a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people

Take a glimpse into the mind of the modern consumer

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers--driving profit and success across the organization.



Binding Type: Hardcover
Publisher: Jossey-Bass
Published: 03/31/2014
ISBN: 9781118647684
Pages: 214
Weight: 0.88lbs
Size: 9.13h x 6.30w x 0.85d

Review Citations: Choice 09/01/2014 pg. 125
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SKU: 154287878

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jmanfredy
Cuba, US
★★★★★ 5
Thinking about investing in Real Estate? READ THIS FIRST!!!
Format: Paperback, Format: Paperback
I now have a new favorite real estate investing book. Real Estate by the Numbers has now been added to my permanent investing collection of must-reads. I bought Frank's book, similar topic, 20 years ago as I began my then "casual" interest in investing. I find J & Dave's book more accessible with anecdotal stories that help deliver the content in an easy-to-grasp style for both newcomers and existing real estate pros alike. Know anybody seeking financial freedom through real estate investing? Buy them a copy of J &Dave's new book (or both)!
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Reviewed in the United States on November 25, 2022
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Jay
Phoenix, US
★★★★★ 5
Great, Awesome, and Entertaining
Format: Paperback
My son loves this graphic novel! We preordered, it just arrived and we are already a little over halfway thru. My son is still a toddler so I have to read it to him. I'm enjoying it just as much as he is. The story is actually broken up into two smaller books. There's no other chapters but plenty of "natural pauses" to indicate a change in scene. The story so far is great. Very entertaining with some nice humor mixed in. Love the artwork style as well. You won't be disappointed with purchasing this.
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Reviewed in the United States on March 5, 2020
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GoobyGoofer
Waukegan, US
★★★★★ 5
THE ART IS AMAZING!
Format: Paperback
Do you like Adventure Time? Do you like Hilda? This book is a mash up of both, with it's own special flair.
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Reviewed in the United States on October 7, 2024
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Brooklyn_Laura
Charlottesville, US
★★★★★ 5
Kids loved both books
Format: Paperback
Both my children (8 &10) loved this series. And because it wasn’t clear to us at first, the blue book is the 1st in the series. The red one is the 2nd.
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Reviewed in the United States on March 19, 2025
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NicoleLynn
Port Orchard, US
★★★★★ 5
Great graphic novel for 2nd/3rd grade
Format: Paperback
My 8 1/2 year old loves graphic novels so we’re always on the hunt for more. She loved this (has read it twice already) and is excited to read the next book in the series.
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Reviewed in the United States on July 1, 2020

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