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Description
Making Ads Pay: Timeless Tips for Successful CopywritingWhy does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side by side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions each tested with decades of experience that can be immediately applied to every medium and style of advertising. During his six decade career at the top advertising firm of
Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions -- each tested with decades of experience -- that can be immediately applied to every medium and style of advertising.During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. "This is a valuable textbook for every student of advertising and every writer of ads," declared the Christian Science Monitor, and Booklist pronounced it "of interest to anyone interested in what makes our business economy work."
Binding Type: Paperback
Publisher: Dover Publications
Published: 10/20/2011
ISBN: 9780486486017
Pages: 248
Weight: 0.55lbs
Size: 8.30h x 5.40w x 0.70d
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Product Reviews
★★★★★ 5
Heavy duty wallet.
Color: Black (Trifold)
Wow, this wallet is heavy duty thick leather with fantastic stitching. Will last a long time, very durable for a work wallet. The leather is smooth and fits well in the back pocket. A wallet for a man, not a boy.
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Reviewed in the United States on February 9, 2026
★★★★★ 5
Great wallet
Color: Black (Trifold)
He liked it
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Reviewed in the United States on May 31, 2026
★★★★★ 5
Wallet
Color: Brown (Trifold)
Excellent material and very durable, a very necessary gift for my husband, he loved it
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Reviewed in the United States on May 2, 2026
★★★★★ 5
great wallet
Color: Brown (Trifold)
bought this a few years ago and its lasted its well built has lots of spots for id and credit cards worth the momey
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Reviewed in the United States on January 19, 2026
★★★★★ 4
Nice wallet
Color: Brown (Trifold)
Very nice wallet good quality
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Reviewed in the United States on November 26, 2025