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Description
This Is Marketing: You Can't Be Seen Until You Learn to See#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
Binding Type: Hardcover
Publisher: Portfolio
Published: 11/13/2018
ISBN: 9780525540830
Pages: 288
Weight: 0.70lbs
Size: 7.10h x 5.30w x 1.10d
Review Citations: Booklist 10/15/2018 pg. 6
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★★★★★ 5
Great plates, but a little expensive
Size: 125 Count (Pack of 1), Color: White
These plates are easy to use for just about any meal. They are strong and durable, and they come in various sizes to fit your needs. They’re sturdy and hold plenty of food, without getting soggy or sagging. Their sturdy compostable concept is fabulous, but it seems that it results in the item costing a bit more than I’d expect to spend regularly.
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Reviewed in the United States on March 24, 2026
★★★★★ 5
Great plate, great value
Size: 500 Count (Pack of 1), Color: Brown
I have been purchasing these plates for over a year and a half to two years and they’re quite excellent. They are very durable and hold up exceptionally well. A great value for the dollar.
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Reviewed in the United States on March 24, 2026
★★★★★ 5
Great quality highly recommended
Great quality highly recommended for the summer or used on the oven great size
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Reviewed in the United States on May 22, 2026
★★★★★ 5
Good
Good value
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Reviewed in the United States on May 3, 2026
★★★★★ 5
Easy To Use
These work great for a really good price. I love using these when I'm making dishes that would be difficult to clean otherwise.
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Reviewed in the United States on March 15, 2026
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