Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

Persuasive Business Proposals: Writing to Win More Customers, Clients, and ContractsWriting a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with readers teaching them what a good proposal is not and explaining the value of a proposal as an

Writing a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with readers--teaching them what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You'll learn how to attract prospects' attention and speak to their needs; ask essential questions for qualifying opportunities; "power up" cover letters and executive summaries; overcome "value paranoia"; incorporate proof into a proposal; and write winning renewal contracts.Most people find proposal writing to be tedious and time-consuming--and their documents show it. But proposal wiring is about a lot more than ticking off boxes on a list of requirements.With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.

Binding Type: Paperback
Publisher: Amacom
Published: 04/30/2012
ISBN: 9780814417850
Pages: 288
Weight: 1.04lbs
Size: 8.99h x 6.08w x 0.74d