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Description
LOGO Design Love: A Guide to Creating Iconic Brand IdentitiesCompletely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using
Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you'll learn:
- Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create your own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last
Binding Type: Paperback
Publisher: Peachpit Press
Published: 08/20/2014
ISBN: 9780321985200
Pages: 240
Weight: 1.30lbs
Size: 9.00h x 6.90w x 0.60d
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★★★★★ 5
As advertised
Color: Brown
Great item.
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Reviewed in the United States on March 11, 2026
★★★★★ 5
Light Weight CarryAll
Color: Brown
Being Retired I'm always home and throughout my day i settle in different spots in my house to do different tasks or activities like exercise. I found myself either carrying a bunch of small things from room to room or having to walk all the way back to my previous, I call "perch," to fetch my phone, reading glasses, stylus, pillbox, tumbler of tea, and yes, pen & paper! Now with this catch all, I just load it up in seconds and I'm good to go!!!
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Reviewed in the United States on October 13, 2025
★★★★★ 5
Looks nice
Color: Brown
Perfect size to showcase shells and rocks.
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Reviewed in the United States on September 14, 2025
★★★★★ 4
Good quality.
Color: Black
Looks good. Ample room. Good quality. Would buy again.
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Reviewed in the United States on June 4, 2025
★★★★★ 5
Good Purchase!!
Color: Black
Very nice nightstand organizer. I thought it would be larger, but it is exactly what i was looking for.
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Reviewed in the United States on September 8, 2025