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Description
Taken for a Ride: How Daimler-Benz Drove Off with ChryslerHere is the book that exposed the Daimler Chrysler merger of equals as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade and in a new epilogue chart its chaotic aftermath. Binding Type: Paperback Publisher:
Here is the book that exposed the Daimler-Chrysler merger of equals as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
Binding Type: Paperback
Publisher: Harper Paperbacks
Published: 06/19/2001
ISBN: 9780060934484
Pages: 432
Weight: 0.79lbs
Size: 8.08h x 5.34w x 0.99d
Award: Great Lakes Book Awards - Winner
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