SKU: 43205599683

Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them

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Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve ThemThe inside story on avoiding the pitfalls and mastering the craft of healthcare branding. Whether it's a pain reliever for a headache, a life saving operation, having a baby, or just a routine checkup, everyone in the developed world is touched by the healthcare industry in one way or another. As vital as this industry is to us all, branding expert Vince Parry sees fundamental problems first hand in the way healthcare companies and their advertising

The inside story on avoiding the pitfalls and mastering the craft of healthcare branding.

Whether it's a pain reliever for a headache, a life-saving operation, having a baby, or just a routine checkup, everyone in the developed world is touched by the healthcare industry in one way or another. As vital as this industry is to us all, branding expert Vince Parry sees fundamental problems first hand in the way healthcare companies and their advertising agencies market health and wellness brands. Identity Crisis highlights the many missteps, misnomers and missed opportunities for some of the biggest healthcare brands of our day, and offers solutions for avoiding these problems in the future. Among many observations, this book points out:

- The problems of using consumer-goods branding techniques in healthcare

- The ways that illness changes how we define ourselves and make brand choices

- The pervasive fallacy that doctors aren't influenced by healthcare marketing

- The enlightening power of branding or rebranding illnesses to defuse their stigma

Bringing over 30 years of expertise to bear, Vince Parry has written nothing less than the definitive book on healthcare branding: what to do and--just as importantly--what NOT to do for anyone involved or interested in an industry that is at the center of our lives.



Binding Type: Paperback
Publisher: Parry Branding Group
Published: 12/19/2016
ISBN: 9780997857412
Pages: 284
Weight: 1.13lbs
Size: 9.00h x 6.00w x 0.77d
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SKU: 43205599683

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Stacy
Carnegie, US
★★★★★ 5
My Dog's All-Time Favorite Toy
Color: Pink, Style: Grunt Sound
The first one of these I ever got her was at Petco on sale for $1 - best $1 ever! The reviews are right, though. The toy doesn't last forever and it's not good for aggressive chewers. In my opinion, however, that doesn't make it a bad toy. Here's why: Aggressive chewers comments: Getting my sister's French Bulldog a stuffed toy (that's shredded in 5 minutes), compared to my Pitbull who does not tear up any toys, but is a stronger chewer when it comes to bones. My pup does not tear this up at all, but my sister's dog would. My point is: Don't get your dog a soft toy if your dog ruins soft toys. Regarding the not long-lasting comments: the honking noise mechanism inside eventually pops inside the hole, rendering it honkless. Ours lasted about 6 months. It's pretty much impossible to fix unless you want to trouble yourself to fix it for 1 good honk each fix. I would, but I do also have a job to get to. My dog does still carry it around in it's noiseless state, but she doesn't play with it with the same enthusiasm. How did I resolve this? I bought her 5 😂 She's only on her second, but I decided to stock it because they were on sale for $5.10 - I don't think I will get rid of any of them. I will just let her play with them on rotation until they fall apart. Besides all that, my dog just simply loves this toy. I have never seen her so happy & playful with a toy. I can't promise this for your dog, as I can only tell you about mine. We even have a "Sheepy" song. [I have not been paid or given free Sheeps - my Sweet Pea just really loves her Sheepy]
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Reviewed in the United States on March 26, 2024
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Whidbey Mary
Phoenix, US
★★★★★ 5
Loud! Just Like She Likes It
Color: Hedgehog, Style: Big Squeak Hedgehog
My Great Dane loves this noisy toy. She prefers squeaky toys with loud, unusual squeakers. (I need to invest in earplugs.) She's not an agressuve chewer or rough player so this should last a long time. Like most squeaky toys she has, the squeaker wears out before the physical toy does and once the noise is gone she won't play with it any more. If others have a similar issue...check with your local animal shelter. Some (not all) will disinfect used toys for the dogs in their care.
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Reviewed in the United States on November 1, 2025
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Sport
Fort Morgan, US
★★★★★ 5
Good toy
Color: Gator, Style: Accordionz (Grunt Sound)
Fun toy, holding up really well.
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Reviewed in the United States on June 1, 2026
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Reviewer
Phoenix, US
★★★★★ 1
Fun while it lasts…
Color: Pink, Style: Grunt Sound
Fun while it lasts. Doesn’t last very long. This is our third one and last maybe a few weeks. The part that makes noise comes detached inside which causes to toy to no longer make noise, but also can be dangerous if it comes out.
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Reviewed in the United States on June 11, 2026
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Betty Jo Bradley
Port Orchard, US
★★★★★ 4
Great alternative to the grunting pigs!
Color: Pink, Style: Grunt Sound
We go through A LOT of dog toys at my dog based business. The grunting pigs are super cute, but they are also super fragile. It is incredibly easy to dislodge the squeaker. (Grunter?) These are certainly not robust chew toys, but the squeaker is about 30% better at staying put than that of the pigs. It's also smaller, so it's easier for the smaller dogs to play with. These are a new favorite! Update: August, 2024 I bought an orange hedgehog. Amazon won't let me review that separately so I had to add to my sheep review. The orange hedgehog is only 3 stars. It is made of a harder plastic than the bear and the sheep. It also has a standard squeaker, not the grunting of the bear and sheep. But harder plastic DOES NOT mean that it will withstand an aggressive chewer! If your dog likes to "kill the squeaker" they will be able to do so in minutes! This IS NOT a chew toy! If you are looking for a toy for an aggressive chewer, look at the Orbeez line from Outward Hound. The other thing that makes me less enthusiastic about the orange hedgehog is that the yellow paint started flaking off immediately. I will have to scrub it all off because it looks terrible! The dogs don't care, but their owners sure do! I haven't had that problem with the sheep or the bears. The orange hedgehog is almost like it's from a completely different company!
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Reviewed in the United States on February 16, 2024

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