SKU: 45723567261

One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

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One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable CompanyFrom award winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow up to his bestseller One Simple Idea How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss? You're thinking the right things. Now, the next step is to take action and that's

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea

How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss?

You're thinking the right things. Now, the next step is to take action--and that's exactly what One Simple Idea for Startups and Entrepreneurs is all about.

Stephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or "renting" your great ideas.

Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business--without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:

  • Develop, test, and protect your idea
  • Plan and launch your business
  • Manufacture, package, market, sell, and distribute your product
  • Manage and grow your business
  • Prepare for and implement your endgame

Key draws on his own experience as a billion dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.

You don't need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea--and the passion to make it happen.

Praise for One Simple Idea

"This book is straight-forward, no-nonsense information for how to start a successful company. Read it "
--Barbara Corcoran, investor/shark on ABC's reality hit Shark Tank

"The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book."
--Nolan Bushnell, inventor of Pong(R) and founder of Atari(R)

"Kudos One Simple Idea for Startups & Entrepreneurs is brilliant A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago."
--Russ Hornsby, toy industry veteran, 2010 Toy of the Year award winner in seven different countries, and creator of hit toys ZhuZhu Pets(R), XiaXia Pets(R), DeGeDar(R) and others

"I took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With One Simple Idea for Startups & Entrepreneurs, Stephen gives us the tools we need to take an idea from your Head to the Store shelf."
--Todd Basche, inventor of Word Lock(R), the #1 selling word combination lock

"Any inventor or entrepreneur who wants to make money without risking hundreds of thousands in design, manufacturing, warehousing and distribution would be well served to take advantage of the practical wisdom offered up in Stephen's most recent work, One Simple Idea for Startups & Entrepreneurs."
--Ron Hazelton, former home improvement editor for ABC's Good Morning America and leading authority in the do-it-yourself home improvement field

"One Simple Idea for Startups and Entrepreneurs is a MUST read. The process is broken down into steps that makes it simple to follow and gives you a roadmap to Success."
--Gene Luoma, Inventor of Zip-It Clean(R)

"Advice is everywhere but good advice is very rare. Stephen Key' One Simple Idea for Startups & Entrepreneurs is the exception."
--Steve Greenberg, author of Gadget Nation and co-host of Food Network's television program Invention Hunters

"Stephen's a trailblazer in what is now widely accepted as the emerging field of frugal innovation."
--Patrick Raymond, Invention Expert for Huffington Post, creator of InventionScore(R), and co-host of Invention Hunters on Food Network

"Stephen Key is the real deal. Without his knowledge and willingness to share it, I would not have been able to successfully bring my own product to market. Now readers of One Simple Idea for Startups & Entrepreneurs have the same opportunity to benefit from an education in startups and just how true it is that all it takes is persistence and one simple idea."
--Nancy Tedeschi, inventor of SnapIt Screw&(TM) and prize winner of the WalMart Get on the Shelf contest

An easy, important read for practitioner and academic alike. . . . Highly recommended."
--Choice



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 11/12/2012
ISBN: 9780071800440
Pages: 234
Weight: 1.15lbs
Size: 9.10h x 6.30w x 1.10d

Review Citations: Choice 04/01/2013
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SKU: 45723567261

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Alan Robertson
Bozeman, US
★★★★★ 5
Quick and easy - nice pipe kit.
Size: 4-Tier (Not included planks)
Pair these with some shelving boards from your local big box store, and you're in business. These look nice, and are easy to assemble. I had them up and on the wall in about 90 minutes.
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Reviewed in the United States on January 7, 2026
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Dora
New York, US
★★★★★ 5
Sturdy, Be mindful if a few things in advance
Size: 5-Tier (Not included planks), Size: 5-Tier (Not included planks)
Good quality. The black pipe compliments our decorating style so we are over all pleased. Be mindful of the following: - Needs a little bit of expertise in making sure all the flanges line up and are level/plumb. - Even if/when you pre assemble tubing according to printed instructions, the shelving won't line up and some connection parts will have to be loosened to line up. - I consider us (me & the hubs) little above average when it comes to DIY but this took some figuring out and cooperation during installation because we decided to align the holes on the flanges up with our studs to enforce the holding strength (for weight of books and family photo albums/picture boxes). This choice was prompted by the poor quality of plastic drywall anchors included with the product. Now that I have installed one, I will customize next time with more height (to accommodate taller children's books that don't fit the current set up) and a bit deeper (to accommodate a 12 inch shelf/wood insert). Aesthetically, it will not accommodate a book taller than about 9 inches. Our photo albums range up to 15 inches and because the shelving depth from back wall to front of wood shelf is about 12 inches, it hangs over the front too much to look balanced. With the current set up, I'm limited with what can be placed on the shelves - size wise. While this does not have anything to do with the quality of the product, you may not know to consider these aspects in advance so thats why I include it in my review.
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Reviewed in the United States on July 13, 2021
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Nest and Tress
New York, US
★★★★★ 5
A Solid, Stylish Solution!
Size: 4-Tier (Not included planks)
I use this industrial pipe shelf setup in my salon to display and organize products, and it’s been a great fit. The hardware is sturdy and gives a clean, rustic vibe that works well with my space. It was easy to install, and I added my own boards to customize the look. The open design makes it easy for clients to see what’s available, and it’s held up well with daily use. A solid, stylish solution for keeping things neat and accessible.
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Reviewed in the United States on November 14, 2025
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John crow
Carnegie, US
★★★★★ 4
Good quality
Size: 2Pack of 5 Tier (Not included planks)
Love this very easy to assemble the pipes are sturdy
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Reviewed in the United States on July 17, 2025
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Coreen Jurson
Dallas, US
★★★★★ 5
Love it!
Size: 5-Tier (Not included planks), Size: 5-Tier (Not included planks)
Years later it is still holding up! Don’t mind the mess! Worth it! Good size! And once it was up it was easy to put together! Love the style!
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Reviewed in the United States on October 26, 2025

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