SKU: 45798565103

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

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Description

Subscription Marketing: Strategies for Nurturing Customers in a World of ChurnThe marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one time sales. The third edition of this ground breaking book offers updated advice for solopreneurs, small businesses, fast growing start ups, and large

The marketing playbook for the Subscription Economy, now in its 3rd edition

Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?

A successful subscription business is built on lasting relationships, not one-time sales.

The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.

The revised third edition includes:

  • Updated research and case studies reflecting the rapid growth of subscription-based businesses
  • New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
  • An expanded look at the risks and rewards of values-based marketing

Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.

Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.



Binding Type: Paperback
Publisher: Cuesta Park Consulting
Published: 01/29/2020
ISBN: 9780999624876
Pages: 240
Weight: 0.62lbs
Size: 8.50h x 5.51w x 0.51d
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SKU: 45798565103

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QueenKat1981
Los Angeles, US
★★★★★ 4
Touching OV
Format: Kindle
Really wonderful book. It starts heavy, and slowly lightens up. Some reviews have talked about the FMC not reacting to trauma in a believable way, but her boundless optimism was what she turns to. There is no one, correct way of dealing with trauma, so it didn't come off as flippant. It's a slow burn, with spice coming in the 2nd half of the book. A good read.
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Reviewed in the United States on May 23, 2026
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ChristinaReads
Bozeman, US
★★★★★ 3
cute, wish there was more character growth but definitely sweet
Format: Kindle
Serenity was abused by her parents when she presented as an omega and sold off to someone who starved, assaulted and made her do questionable things while he waited for her heat to come. In a desperate attempt at getting free she was able to run away and was hit with a pack who ended up being a scent match. While this story was sweet I wanted to see some development of Serenity and Remy’s characters. Serenity was abused and forced to do things from an alpha’s bark, I wanted to see her growth from that but it was basically night and day. Same with Remy, he just miraculously had an aha moment and that was it. Overall a sweet story.
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Reviewed in the United States on December 9, 2024
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Celiese Jackson
Lowell, US
★★★★★ 5
so engaging
Format: Kindle
Start to finish, I was hooked. The imagery, the emotion, the drama, and the real world application all linked perfectly together with the healing power of love, and compassion. If you never give up hope, all things will work out in your favor. Thanks Serenity for being so strong and resilient. Thanks AJ Shirley for your amazing work. On to book two!
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Reviewed in the United States on January 9, 2025
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Kindle Customer
Waukegan, US
★★★★★ 4
Fun, Easy Read
Format: Kindle
A really fun, easy read! The main character was really likeable, and the male main characters were engaging and fun. Is this book going to change your life or reinvent literature? No. Is it an enjoyable read free from distracting errors that I plowed through in an afternoon? Yes. On to book two!
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Reviewed in the United States on December 20, 2024
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MM
Lexington, US
★★★★★ 5
Knotty Omegas series is a work of art!!
Format: Kindle
A.J. Shirley has done it again. I was hesitant to read this book because of the premise of omegaverse, but I loved Shirley's Aegis Saga so much that I decided to give this a try. I finished it faster than any other book I've ever read. I fell in love with Serenity, her sharp wit, her creativity, and her ability to hope and love despite her horrible past. I loved witnessing her healing journey. Her chemistry and connection with the pack made my heart race. The men were incredibly lovable and snuggly. And the spice was SPICY. Buckle up.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 18, 2025

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