SKU: 4909838436

Service Innovation: How to Go from Customer Needs to Breakthrough Services

Sale price$34.43 Regular price$38.25
Save 10%

Pay in installments of $9.56 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Aug 3 - Aug 8

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Service Innovation: How to Go from Customer Needs to Breakthrough ServicesAdvance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK " Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example rich, readable, practical, and innovative discussion of service innovation." Leonard Berry, coauthor of Management Lessons from Mayo Clinic "Provides the robust framework to

Advance praise for Service Innovation:

"To the CEOs of all service companies I deal with: READ THIS BOOK " -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation

"Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service innovation." -- Leonard Berry, coauthor of Management Lessons from Mayo Clinic

"Provides the robust framework to design services that unlock growth opportunities for every business." -- Lance Reschke, vice president, Ceridian Corporation

"The tools and guidance in this book will inspire companies, small and large, to create effective and innovative services that are desperately needed." -- Mary Jo Bitner, Ph.D., W. P. Carey School of Business, Arizona State University, and coauthor of Services Marketing: Integrating Customer Focus Across the Firm

"Cracks the code from the fuzzy front end through the complete life cycle of Service Innovation." -- Angelo Rago, division vice president, Global Customer Services, Abbott Medical Optics

"Filled with rich examples of how firms can innovate service through helping customers get jobs done." -- Stephen W. Brown, Ph.D., W. P. Carey School of Business, Arizona State University

"Any leader intent on providing distinctive value to customers must read Service Innovation." -- Michael Reynolds, staff vice president, Commercial Marketing, WellPoint, Inc.

If there's one truism about the service sector, it's that businesses don't succeed by inventing a better mousetrap; they succeed by finding the best, most cost-effective way to get rid of their customers' mice.

In industries ranging from heavy machinery to health care to financial services to consumer goods, service innovation is helping businesses find new revenue streams--and enhance existing ones--by satisfying their customer's need to get things done.

Few understand this better than Lance Bettencourt, a strategy adviser at Strategyn and a leading educator in management innovation consulting. And in Service Innovation, Bettencourt gives a master's class on the art and science of creating breakthrough service products.

True service innovation demands that you shift the focus away from the solution and back to the customer. To achieve this shift in your business--one that takes you from making educated guesses to building a clear model to guide service innovation--Bettencourt instructs on the finer points of how to rethink your approach to the customer's needs: how the customer defines value in a product or service.

Bettencourt mines nearly 20 years' experience in teaching and advising clients with service- and product-dominant businesses to demonstrate proven ways you can build, streamline, and focus your company's service product innovation processes.

Among the numerous key ideas and practices are:

  • Insight on understanding the different types of clients you serve--and how your products deliver value to them
  • Ways to design specific frameworks for discovering service innovation opportunities for new, improved, and supplementary service products
  • Practical guidance on staying focused on the "fuzzy front end" of service innovation
  • The fundamental elements of a winning service strategy

Finding new ways to help people solve problems and get things done is why there are goods and services in the first place. And in Service Innovation, Lance Bettencourt fills a vital need by delivering the essential guide that can put your business on the latest frontier of value creation.

Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 06/18/2010
ISBN: 9780071713009
Pages: 255
Weight: 1.20lbs
Size: 9.24h x 6.22w x 1.03d

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 4909838436

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.2 ★★★★★
Based on 18 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
E
Verified Purchase
Evelyn Davis
Belleville, US
★★★★★ 5
Air filters are great
Size: 10-24 4RUNNER, 10-23 GX460
I received when promised and it fit my automobile correctly, I get good gas mileage already so we will see if the gas mileage comes up. The quality was great always looking for high quality when changing the air filters and this item met that standard. Go ahead and buy it will meet you demands.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 24, 2026
K
Verified Purchase
Kristina
Fort Morgan, US
★★★★★ 4
Great value
Size: 18-26 Expedition, 15-26 F-150, 18-26 Navigator
The engine air filter fit perfect. The cabin air filter was a bit of a challenge fitting. seemed to be a bit larger but it went in and got the cap back on the box. For the price you cant beat it. Would buy again!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 15, 2026
S
Verified Purchase
Storyteller
Draper, US
★★★★★ 5
Great Filter Set for Allergy‑Sensitive Families and MPG‑Minded Drivers
Size: 21-25 TLX, 18-25 Odyssey
I bought this set because I prefer handling routine maintenance myself, especially cabin and engine air filters, rather than paying dealership prices for simple jobs. The package included one cabin air filter and one engine air filter, plus a full backup set for the next service interval. Both filters installed easily and fit the 2018 Honda Odyssey exactly as expected. No trimming, no forcing, and no alignment issues. The cabin filter seated cleanly in the glove‑box housing, and the engine filter dropped into the airbox without any airflow restriction or sealing gaps. This setup is ideal for Odyssey owners who want to maintain optimal cabin air quality—especially helpful for families with allergies—and for drivers looking to keep engine airflow unrestricted for the best possible MPG and throttle response. It may not be necessary for anyone who relies exclusively on dealership service or doesn’t perform their own maintenance. Overall, this is a straightforward, high‑value filter set that installs cleanly and supports both air quality and engine efficiency for DIY‑minded Odyssey owners.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 26, 2026
T
Verified Purchase
Tom Crum
Lowell, US
★★★★★ 5
Auto air filters
Size: 16-22 Pilot, 14-16 MDX
Perfect - product great - installation easy and much cheaper than having dealer or auto shop do it ——
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 30, 2026
M
Verified Purchase
Mi
Lexington, US
★★★★★ 5
Reliable, Eco-Friendly, and Great Value Air Filter
Size: 64115a1bdb6&13718691835, Size: 64115a1bdb6&13718691835
Very satisfied with this air filter! It fits perfectly and was easy to install without any hassle. The filtration performance is impressive—helping to keep the air inside the car fresh and clean. The simple packaging is eco-friendly, which I appreciate. Reliable quality and reasonable price make this a great choice for regular replacement. Highly recommended!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 19, 2026

recommand products