SKU: 4913802973

Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property

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Description

Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual PropertyWhether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to remain competitive and experience continual growth. In this thought provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information,

Whether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to remain competitive and experience continual growth. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You'll learn how to implement IP-driven growth and licensing strategies, foster a culture of innovation, turn research and development into revenue, and maximize your company's profits. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

Binding Type: Paperback
Publisher: Amacom
Published: 10/20/2011
ISBN: 9780814434987
Pages: 288
Weight: 0.78lbs
Size: 9.02h x 5.98w x 0.72d
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SKU: 4913802973

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ED IS ON IT
Birmingham, US
★★★★★ 5
Great birthday present. Beautiful print.
This is a lovely shirt with a smart and dressy pattern. Bought it as a gift for a friend who is hard to fit, being very tall and slim. Perfect fit. Really appreciated this thoughtful find. Buying more for his birthday next year.
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Reviewed in the United States on March 1, 2024
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Don
Lake Worth, US
★★★★★ 5
Handsome shirt
I love the material and pattern! I ordered the long fit does measure 31. I wish it was a little bit longer. I have an unusually long torso, but the shirt does fit and it looks great on so thank you very much!!
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Reviewed in the United States on May 28, 2024
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David Trine
Lowell, US
★★★★★ 4
Nice shirt
Nice shirt.
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Reviewed in the United States on July 24, 2025
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Tom McFadden
Lexington, US
★★★★★ 5
Fits perfectly
I have a 48-50 chest, with very long arms (38") and find it almost impossible to find a shirt that fits. Although the shirt is a little long (it gets tucked in so not really an issue), it is one of the best, and most economically priced dressed shirts I have ever found. Highly recommend it!
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Reviewed in the United States on January 2, 2024
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NJSlim
Charlottesville, US
★★★★★ 5
Nice looking, fits well.
Size: 16.5" Neck 35"-36" Sleeve, Color: Old Blue Silver
The header says it all, these look good, fit well, don’t seem to wrinkle too easily, and I’m satisfied.
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Reviewed in the United States on December 3, 2024

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