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Description
The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product ManagerAdvance in your product management career and create innovative products that customers love Regardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and
Advance in your product management career and create innovative products that customers loveRegardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager's Survival Guide brings you fully up to date on what you need to succeed as a product manager.
For your professional future, you'll learn it's not the development technique that will help you get ahead, it's how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy.
The Product Manager's Survival Guide, Second Edition features brand new material, including:
-A product management acumen assessment-Action planning ideas at the end of each chapter -Techniques to earn empowerment-Tools to develop product strategies and roadmaps-Methods to deploy and release products-Metrics to assess product performance
Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times.
Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 07/01/2019
ISBN: 9781260135237
Pages: 288
Weight: 1.15lbs
Size: 9.10h x 6.30w x 1.20d
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4.4 ★★★★★
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Product Reviews
★★★★★ 5
Dog Treat
Size: 3.8 Ounce (Pack of 1), Style: Sweet Potato, Ring
My dogs really like these! It keeps them busy for a bit.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 26, 2025
★★★★★ 5
Winner, Winner! say My Three Dogs
Size: 3.8 Ounce (Pack of 1), Style: Sweet Potato, Ring
I'm always looking for different treats for my three dogs (10, 20 and 30 pounds, I don't ever recall giving my dogs anything with a pumpkin flavor, so I decided to trythese i-paw pumpkin flavored treats (I got the rings). All three of my dogs took the treat immediately and went off into their separate corners to chew away (one of my dogs is pretty fussy, so I was surprised she took it without hesitation). I'm no expert in dog treat ingredients, but I didn't see anything on the ingredients list that looked objectionable. While advertised as a rawhyde replacement, these rings don't last anywhere near as long as a rawhide, so while my dogs didn't wolf them down as fast as a conventional treat, they weren't left occupied for the half hour that a rawhide of this size might have kept them entertained (except for one of my dogs, who took an hour to finish hers, but she only has 7 teeth left in her mouth, so that's not really a fair comparison). I wouldn't hesitate to order these treats again for my pups.
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Reviewed in the United States on May 29, 2025
★★★★★ 4
Lab tested. Lab approved. WAY too expensive.
Size: 3.8 Ounce (Pack of 1), Style: Sweet Potato, Ring
My dog likes these. But they don't really last all that long. And the package only included 5-6 rings. So that's an expensive treat, when I can get a bag of 40 dental treats (5" sticks) for the same price.
Would I buy these again? No
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Reviewed in the United States on May 29, 2025
★★★★★ 3
Picky
Size: 3.8 Ounce (Pack of 1), Style: Sweet Potato, Ring
I've got a picky dog. He likes what he likes. He liked them at first but then lost interest.
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Reviewed in the United States on June 1, 2026
★★★★★ 5
Small ingredient list -- BIG taste!
Size: 3.8 Ounce (Pack of 1), Style: Sweet Potato, Ring
This snack is tasty, given its simple formula of sweet potatoes, turkey, coconut, and soy protein isolate. The bag arrived at the house, and the girls were instantly ready for the latest and newest snack.
There were four treats total in my bag - one for each baby. The smallest one (20 lbs), ironically, disappeared her treat faster than her three larger siblings (40 lbs). The bigger dogs savored their treats with smelling, licking, tasting, and chomping with elation on these tasty new treats.
These chewies satisfy your girls between meals, which I noticed by them not bugging me for food hours before dinner. These seemed to do the trick and hold them over. A great appetizer, in my opinion.
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Reviewed in the United States on May 30, 2025