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The 3-Minute Rule: Say Less to Get More from Any Pitch or PresentationA Hollywood pitch master spills his bag of pitching tricks to show you how to turn any proposition into an effective, compelling, 3 minute pitch. Most people assume a good pitch is a flashy, elaborate affair with dozens of talking points and beautiful slides that needs to be at least 20 minutes long. Brant Pinvidic says that's absolutely untrue: all you need to be taken seriously is three minutes. Brant is one of the most successful producers in
A Hollywood pitch master spills his bag of pitching tricks to show you how to turn any proposition into an effective, compelling, 3-minute pitch. Most people assume a good pitch is a flashy, elaborate affair with dozens of talking points and beautiful slides that needs to be at least 20 minutes long. Brant Pinvidic says that's absolutely untrue: all you need to be taken seriously is three minutes. Brant is one of the most successful producers in Hollywood, having sold more than 300 TV and movie projects. From Bar Rescue to The Biggest Loser, he has convinced risk-averse studios to turn over their money for his ideas - not by using his charm (though he is pretty charming), or by calling his ideas the greatest things since sliced bread (though they are pretty great). Instead, he uses a simple, straightforward system called the WHAC method to boil any idea down to its most essential components, and structure it for maximum impact. By answering the questions: "What is it? How does it work? Are you sure? Can you do it?" you can weave your most crucial points into a compelling narrative structure and use the power of storytelling in any setting and at any level. It's a method that's helped Brant sell each of his projects in no more than 3 minutes. But it's not just good for pitching Hollywood Brant shows you how the same method has helped everyone from Fortune 100 CEOs to PTA presidents. It's helped plumbers sell home restoration systems, lawyers win cases, and oil drillers sell stock, and it's going to help you, too.Binding Type: Hardcover
Publisher: Portfolio
Published: 10/29/2019
ISBN: 9780525540724
Pages: 256
Weight: 0.80lbs
Size: 8.30h x 5.40w x 1.10d
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4.7 ★★★★★
Based on 1516 reviews
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Product Reviews
★★★★★ 5
Worth every penny
Format: Paperback
This book is in a class of its own compared to other security and pentesting books. I would highly recommend to anyone interested or currently working in network security. Instead of simply explaining how to use common pentesting tools, Wil Allsopp explains how they work and how to write your own custom tools from the ground up. Even if you do not have a programming background, it is worth understanding how an attacker can infiltrate a "secure" network without being detected.
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Reviewed in the United States on April 21, 2017
★★★★★ 4
The content itself though raises good points and does a good job outlining some more ...
Format: Paperback
Typos in the code make this a somewhat frustrating read. The content itself though raises good points and does a good job outlining some more advanced concepts
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Reviewed in the United States on January 8, 2018
★★★★★ 5
They aren't using crappy malware, so if you're InfoSec program is built ...
Format: Paperback
Bought yesterday, can't put it down -- will reread it again this week. This book is a solid gold mine on pulling our InfoSec heads out of our InfoSec tailpipes and focusing on the modes and methods our real adversaries are using. (Pro Tip: They aren't using crappy malware, so if you're InfoSec program is built on stopping malware you should be concerned.)
We all hear about the social engineering component to an effective attack, but to see it so effectively used over and over again with Wil's case studies really drives home the point.
If you're involved in either the management of an Information Security program, or involved in the more tactical parts of penetration testing, I'd put this on your short list of books to read this year. I hope he does a follow-up.
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Reviewed in the United States on July 10, 2017
★★★★★ 5
A well-written and updated book that covers Advanced Persistent Threats (APT) in detail.
Format: Paperback
The author truly knows his art. As a penetration tester, I feel that many books just re-hash the same old material and tools. This book covers much more than just pentesting, it covers APT and gives realistic scenarios and tools that actually work. This is a book for everyone who works offensive and defensive security because it covers how real malicious actors approach companies and steal their critical data.
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Reviewed in the United States on June 19, 2017
★★★★★ 5
Excellent Red Team InfoSec Book
Format: Paperback
One of the better books on the market on real penetration testing and creating advanced persistent threats. Great coding examples/strategies and how to think outside the box when it comes to attacking systems/companies. Elite guys like Wil Allsopp create their own custom tools all the time for real penetration testing. This is what nation-state actors are doing. Highly recommended.
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Reviewed in the United States on December 2, 2017
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