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Description
American Icon: Alan Mulally and the Fight to Save Ford Motor CompanyThe inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company. Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.Binding Type: Paperback
Publisher: Currency
Published: 02/05/2013
ISBN: 9780307886064
Pages: 422
Weight: 0.70lbs
Size: 7.90h x 5.10w x 1.10d
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4.1 ★★★★★
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Product Reviews
★★★★★ 5
Great toy
Great size for a medium to large dog and a good value overall. The carrot foliage is made of felt and can tear easily, but the carrot body and bunnies have typical toy durability. The bunnies include squeakers that are softer and not high-pitched. The holes are sized well—small enough that the bunnies don’t fall out on their own. Even with only a few stuffed inside, they stay put until your dog pulls them out.
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Reviewed in the United States on November 30, 2025
★★★★★ 5
I was shocked by how much my daughter's puppy enjoyed this toy!
I've bought two of these — one for my grand puppy to use when she's at my house, and another for her to keep at her house. I was shocked that she actually seems to enjoy playing with this toy! She hunts out all the bunnies and then brings the carrot to me to refill. I refill it, and then she takes the refilled carrot back to her spot and hunts them all out again. If I can't find one of the bunnies (because it's gotten stuck in the couch cushion, for example), I ask her "where's the bunny?" and she helps me find it! This dog is a ferocious chewer but she doesn't chew these toys! It's like she instinctively knows they are for hunting, not chewing. As a result, they have lasted a long time and provide hours of quality fun. Great value!
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Reviewed in the United States on April 7, 2026
★★★★★ 5
My Iggies LOVE this toy. Buy it!!!!!
As a new dog mom to Italian greyhounds, I wasn’t sure if they’d like this, but it is their favorite toy!!!! They LOVE playing with the rabbits, chewing on them, squishing them, flinging them and chasing them. My one iggy likes to chew on the carrot and stick her nose in it when it’s empty. I find the rabbits around the house. So cute and seems to be well made. Definitely worth the cost.
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Reviewed in the United States on March 18, 2026
★★★★★ 5
Very cute and well loved dog toy.
I have two maltese rescue dogs. One if still a puppy and the other is almost 5 years old. The youngest one is a chewer and goes through toys removing whatever she can as soon as she can. This is a VERY cute toy and comes with the 4 cute bunnies inside. My older dog loves to take the bunnies and cuddle them in her bed. So far the chewer has not been able to take them apart and for that I am very pleased. Very well made, stiched well. I was reluctant at first to purchase because of price, but I believe this is good value for your money.
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Reviewed in the United States on February 1, 2026
★★★★★ 4
Cool toy.
Each animal has a squeaker so it makes it good for chewing and retrieving. The squeakers dont last long g enough I use it now to stuff other squeakers in. I won’t ut again.
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Reviewed in the United States on July 12, 2025