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Description
The Sales Advantage: How to Get It, Keep It, and Sell More Than EverNow, for the first time ever, the time tested, proven techniques perfected by the world famous Dale Carnegie(R) sales training program are available in book form. The two crucial questions most often asked by salespeople are: How can I close more sales? and What can I do to reduce objections? The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate
Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie(R) sales training program are available in book form. The two crucial questions most often asked by salespeople are: How can I close more sales? and What can I do to reduce objections? The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful--a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as:- How to find prospects from both existing and new accounts
- The importance of doing research before approaching potential customers
- How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it)
- How to reach the decision makers
- How to sell beyond questions of price The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities. The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.
Binding Type: Paperback
Publisher: Free Press
Published: 03/16/2013
ISBN: 9780743244688
Pages: 304
Weight: 0.90lbs
Size: 8.90h x 5.90w x 0.80d
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4.1 ★★★★★
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Product Reviews
★★★★★ 5
Perfect for Prom, the satin detail elevates the look
Size: Medium, Color: Black, Size: Medium, Color: Black
This sport jacket was a great item for prom. We had it altered and taken in a little to be more form fitting. It was lightweight enough to be comfortable and the color was a nice black with satin collar. It was a great value for the money and this is the second one I've bought. The first one was red for freshman homecoming. Fits true to size as this is a medium but we did want it a little more form-fitting.
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Reviewed in the United States on August 20, 2025
★★★★★ 5
well made
Size: Medium, Color: Black
My son looked SO handsome for Prom. This suit was surprisingly well-made for the cost. After pricing tux rental, this was a no-brainer.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 22, 2026
★★★★★ 4
Jr
Size: Large, Color: Royal Blue
Nice jacket but sleeves run small. My son is 6'1.
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Reviewed in the United States on May 1, 2026
★★★★★ 5
Much better quality than I expected
Size: X-Large, Color: Black
Better than I expected, actually a quality jacket. I'd wear it every day. The fit is perfect and exactly my style. I can't say much about washabiity due to having mine drycleaned
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Reviewed in the United States on December 10, 2025
★★★★★ 5
So many compliments
Size: Small, Color: Bright Purple, Size: Small, Color: Bright Purple
I received so many compliments on this jacket! 5’6” 140lbs. Fit like a glove but a little long. I will get the sleeves shortened.
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Reviewed in the United States on February 5, 2026
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