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Description
Nature's Variety Instinct Be Natural Chicken & Brown Rice Recipe Dry Dog FoodNatural nutrition begins here. Instinct Be Natural Real Chicken & Brown Rice Recipe starts with cage free chicken and never contains filler, corn, wheat, soy or by product meals or artificial preservatives and colors. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze dried raw chicken raising the bar in nutrition and taste. Features Cage free chicken is our first ingredient, making real animal proteins are our #1 and
Natural nutrition begins here. Instinct Be Natural Real Chicken & Brown Rice Recipe starts with cage-free chicken and never contains filler, corn, wheat, soy or by-product meals or artificial preservatives and colors. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze-dried raw chicken - raising the bar in nutrition and taste.
Features
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Cage-free chicken is our first ingredient, making real animal proteins are our #1 and #2 ingredients followed by hearty whole grains
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No fillers - made without corn, wheat, soy, chicken or poultry by-product meal, brewer's rice, artificial colors or preservatives
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Raw on every piece - our kibble is tumbled with freeze-dried raw for nutrition and taste
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We believe in the power of raw because raw is real meat, natural, protein packed, minimally processed and made from whole-food ingredients
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Made in the USA with the finest ingredients from around the world. Natural nutrition with added vitamins and minerals
Ingredients
Chicken, Chicken Meal, Barley, Sorghum, Oatmeal, Brown Rice, Chicken Fat (preserved with Mixed Tocopherols), Turkey Meal, Ground Flaxseed, Natural Flavor, Salt, Fish Meal, Carrots, Potassium Chloride, Vitamins (Vitamin E Supplement, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Apples, Blueberries, Cranberries, Dried Yeast, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Freeze-Dried Pollock, Yeast Culture, Dried Lactobacillus acidophilus fermentation product, Dried Enterococcus faecium Fermentation Product, Dried Aspergillus oryzae Fermentation Extract, Dried Trichoderma longibrachiatum Fermentation Extract, Dried Bacillus subtilis Fermentation Extract, Pumpkin Seeds, Rosemary Extract.
Guaranteed Analysis
Crude Protein (min): 25.0%, Crude Fat (min): 14.0%, Crude Fiber (max): 5.0%, Moisture (max): 10.0%, Vitamin E (min): 100 IU/kg, *Omega 3 Fatty Acids (min): 0.5%, *Omega 6 Fatty Acids (min): 2.4%, *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles
Feeding Guide
Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet. Daily Feeding Guidelines (standard 8 oz dry measuring cup): Adult Maintenance (cups per day): 5-15 lb: ½ - 1 ¼ cups; 16-25 lb: 1 ¼ – 1 ¾ cups; 26-50 lb: 1 ¾ - 3 cups; 51-75 lb: 3 - 4 cups; 76-100 lb: 4 - 5 cups Weight Loss (cups per day): 5-15 lb: ¼ - ¾ cup; 16-25 lb: ¾ - 1 cup; 26-50 lb: 1 - 1 ¾ cups; 51-75 lb: 1 ¾ - 2 ½ cups; 76-100 lb: 2 ½ – 3 ¼ cups Puppies (Except Large Breed [70+lbs as an adult]): Feed up to twice the adult maintenance amount. Pregnant/Nursing Females: Feed up to three times the adult maintenance amount shown above. Dogs Greater Than 100 lbs: Add up to 3/4 cup for every 20 lbs. Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day. Visit the Instinct Pet Food website for more specific feeding recommendations and information on how to easily combine different forms of food.
Caloric Content/kg
3589
Caloric Content/kg UOM
kcal/kg
Caloric Content
395
Caloric Content UOM
kcal/cup
Life Stages All Lifestages
Transition Instructions
Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.
Complete & Balanced Statement
Instinct Be Natural Real Chicken & Brown Rice Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages except for growth of large size dogs (70 lbs or more as an adult).
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.6 ★★★★★
Based on 6 reviews
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Product Reviews
★★★★★ 5
Effective & Attractive with Wireless Charging
Color: Blue, Color: Blue
This "valet" organizer, which is the first time I've heard that term for a product like this, is nearly perfect. For me, it checks all of the boxes and in a perfect world, I would have opted for a smaller piece with only three compartments for mobile, wallet, and keys.
It's well made and quite attractive, especially the blue (favorite color, so I'm biased). The only feature I'm not a fan of is how the removeable, wireless charging pad was implemented, which sits up on a small lip at a slight incline. However, I'm not complaining one bit as the wireless charging is great, and it's a differentiator that determines the value of the piece. I would have preferred the pad be built into the piece, however the angle of it does make it easy to grab opposed to using your finger(s) to pry it up.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 8, 2024
★★★★★ 5
Great nightstand valet for everyday items.
Color: Black+Green
Nice valet to add to a nightstand. Conveniently spaced sections to hold everyday items. Charging pad works great
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 26, 2026
★★★★★ 4
Power Adapter Not Included
Color: Brown +Wireless
I'm initially impressed with this valet tray. I purchased two for my husband: one for his nightstand and one for his dresser, as he likes to keep things organized. We liked the idea of the wireless charging capabilities, but were a little disappointed to discover that the power adapter (wall plug) is not included with the tray. The tray includes a charging pad and a cord, but no wall plug. We don't have an extra pair in the house, so we'll have to wait until a pack arrives before we can test out the charging capabilities. That aside, the trays are a handsome set. I think 20% larger might serve us a tad better, but this will do very nicely for now. We're able to fit almost everything we need in the tray and that will leave the tables looking much tidier, even if one or two items don't quite make it in.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 20, 2025
★★★★★ 5
Great organization and a charger too!
Color: Blue
Pros: charge pad works well to charge not only phones but watches as well,materials are quality and the blue color is very appealing. Fits well on the night stand and has great sized compartments for items to stay organized.
Cons: none that I can note
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Reviewed in the United States on October 10, 2025
★★★★★ 5
3 year anniversary is leather
Color: Brown +Wireless
I bought this for our third year wedding anniversary, as a gift for my husband. The 3rd year is supposed to be a gift inspired by leather. The tray is very durable and has lots of compartments. My husband uses it on his nightstand to keep things that he has in his pocket when he empties them the end of the night. The wireless charger is very convenient, although he prefers to actually plug in his phone rather than wirelessly charge it. The charger cable itself is surprisingly of great quality. The leather isn’t too bad either. Good gift for the price point.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 29, 2025
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