SKU: 74690289842

Reality in Advertising

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Description

Reality in AdvertisingRarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew and has

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." (For typical comments see back of jacket.) Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising's misguided men: the "aesthetes" and the "puffers" who put art and technique ahead of the client's sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called "a 'Rosetta Stone' for the advertising business"- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world's leading business schools.

Binding Type: Paperback
Publisher: Widener Classics
Published: 07/20/2015
ISBN: 9780982694145
Pages: 172
Weight: 0.50lbs
Size: 8.50h x 5.50w x 0.40d
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SKU: 74690289842

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Obfuscate80
Belleville, US
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Excellent image quality
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Have used this for multiple projects outstanding results, the ink is no headache and easy to install
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Reviewed in the United States on May 27, 2026
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JP
Birmingham, US
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Good image quality
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Has good print quality and has worked well. I like the tray paper feed for regular size and that I can use the back paper feed set up for my mug sized sublimation paper. I had considered converting an ink jet to a sublimation, but for a little more decided to try this. Glad I did. Set up was pretty easy and I'm happy with the color quality and accuracy. I wasn't sure when I first saw the print out, but once the sublimation was doen, it was great.
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Reviewed in the United States on January 24, 2026
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Birmingham, US
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Great Printer, love it over my epson sublimation printer
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yodan2
Pawtucket, US
★★★★★ 5
Great value
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This is my first sublimation printer and I am very happy with this printer. The photos that I have printed have been very good quality and vibrant colors and have applied really well to the sublimation blanks I have used. I like that it will self clean the heads as long as the printer power is on. It was important to me to get an actual sublimation printer in order to have the warranty on it. The printer works with the Artspira app. This app is only available on a smart phone or tablet. It is very difficult to design on such a small screen. Brother needs to have a program that will work on a computer to make designing easier. I did gave difficulties getting my phone to connect to the printer after I designed my work on the very small screen. I used the chat feature on the Brother site and they were able to help me get it connected in order to print.
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Bruce
Phoenix, US
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Bought is a Christmas gift. Has not been turned off since. Lol
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Reviewed in the United States on April 29, 2026

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