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Description
Brand Asset Management: Driving Profitable Growth Through Your Brands"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University Binding Type: Paperback Publisher: Jossey Bass Published: 09 27 2002 ISBN: 9780787963941
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Binding Type: Paperback
Publisher: Jossey-Bass
Published: 09/27/2002
ISBN: 9780787963941
Pages: 265
Weight: 0.76lbs
Size: 9.04h x 5.96w x 0.78d
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4.1 ★★★★★
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★★★★★ 5
Quality
Color: Gold
Great a little loss on the wrist but, great. Happy with my choice. ☆☆☆☆☆
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Reviewed in the United States on May 26, 2026
★★★★★ 5
Muy cómodo y puedes llevar en cualquier ocasión
Color: Silver Bracelet, Black Dial, Color: Silver Bracelet, Black Dial
Demasiado cómodo
Muy lindo y puedes usarlo todo el tiempo una de mis mejores compras puedes llevar lo mismo de dos q de noche
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Reviewed in the United States on May 30, 2026
★★★★★ 4
Good watch
Color: Gold
Nice looking watch and works well
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Reviewed in the United States on July 7, 2025
★★★★★ 5
Buena calidad
Color: Gold
Espectacular, lleva muchos meses de uso diario, incluso hasta duerme mi esposo con él y no ha cambiado de color y su funcionamiento está perfecto
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Reviewed in the United States on March 12, 2026
★★★★★ 5
Bueno
Color: Gold, Color: Gold
Súper rápida la entrega y el producto super
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Reviewed in the United States on March 3, 2026