SKU: 78021257090

Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

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Strategy and the Fat Smoker: Doing What's Obvious But Not EasyWe often (or even usually) know what we should be doing in both personal and professional life. We also know why we should be doing it and (often) how to do it. Figuring all that out is not too difficult. What is very hard is actually doing what you know to be good for you in the long run, in spite of short run temptations. The same is true for organizations. What is noteworthy is how similar (if not identical) most firms' strategies really are:

We often (or even usually) know what we should be doing in both personal and professional life. We also know why we should be doing it and (often) how to do it. Figuring all that out is not too difficult. What is very hard is actually doing what you know to be good for you in the long-run, in spite of short-run temptations. The same is true for organizations. What is noteworthy is how similar (if not identical) most firms' strategies really are: provide outstanding client service, act like team players, provide a good place to work, invest in your future. No sensible firm (or person) would enunciate a strategy that advocated anything else. However, just because something is obvious does not make it easy. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do. This simple insight, if accepted, has profound implications for

  1. How organizations should think about strategy
  2. How they should think about clients, marketing and selling and
  3. How they should think about management.

In 18 chapters, Maister explores the fat smoker syndrome and how individuals, managers and organizations can overcome the temptations of the short-term and actually do what they already know is good for them.



Binding Type: Hardcover
Publisher: Spangle Press Press, USA
Published: 01/01/2008
ISBN: 9780979845710
Pages: 275
Weight: 1.35lbs
Size: 9.20h x 6.35w x 0.93d

Review Citations: Harvard Business Review 03/01/2008 pg. 30
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SKU: 78021257090

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This is an Oxford button-down dress shirt that is a great example of quality craftsmanship paired with classic style. The 50% polyester and 50% cotton fabric has a nice substantial weight to it that feels durable without being too heavy, making it perfect for a polished summer look. The detailed design around the collar adds a subtle touch of casual sophistication, and the chest pocket keeps it practical and versatile. The construction is impressive, with securely attached buttons that reinforce the overall sense of durability. I also appreciated the inclusion of two extra button which is a thoughtful and useful addition. The size large did run a bit snug so I’ll be ordering the next size up. This is a well-made shirt, of a quality-feel material. This brand continues to deliver on both quality and style, and the price feels more than fair for what you’re getting. Overall, a very nice summer dress shirt that I’d gladly recommend.
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Jim Schuster
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