SKU: 8224506262

The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero

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Description

The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood SuperheroWhat can you learn from the world's most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history's most successful movie studios. Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping

What can you learn from the world's most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history's most successful movie studios.

Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.

Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk's smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween.

This book educates readers on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you'll learn:

  • How to recognize and pursue additional revenue streams.
  • How a company can successfully balance the creative with business to appease investors and fans alike.
  • And how to keep a decades-old superhero franchise new and exciting without losing sight of its roots.

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Binding Type: Hardcover
Publisher: HarperCollins Leadership
Published: 05/26/2020
ISBN: 9781400216130
Pages: 192
Weight: 0.55lbs
Size: 8.20h x 5.20w x 0.70d
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SKU: 8224506262

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4.4 ★★★★★
Based on 13 reviews
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A
Verified Purchase
Amazon Customer
Boise, US
★★★★★ 1
Horrendous, Even for a Required Textbook
Format: Paperback
Normally reviews aren't necessary for school textbooks. They're required. You're buying this whether you want to or not. However, I feel I need to take a moment and record how awful this book is. It's sexist, unhelpful, and is written as if the authors are talking down to a reader. You can't even complete the exercises after reading the chapters, and the book provides no answers if you were to try. I learned nothing from this text, except that women are smart and healthy and men are sick and stupid. These are stereotypes texts can easily avoid. Instead, this text sought out those stereotypes, going out of its way to reinforce them. Textbooks should put readers to sleep at worst, not actively insult them. And to be clear, this isn't about the fact that women live longer. This complaint concerns that every single example in the text that concerns a sickly individual uses a male pronoun, and every example in the text that concerns a healthy individual uses a female pronoun. The sexism grows from there. Textbooks have to try to be this poor. In that regard, and that regard alone, this one succeeded. If you're about to take a class that requires this textbook, reconsider your life trajectory. Something is going wrong. Also, and this is petty, but the comics made for this textbook are probably the worst I've ever seen. The art is so poor it's not even funny. My dog could do better.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 12, 2018
N
Verified Purchase
Noah Frenger
Massapequa, US
★★★★★ 5
Helpful and to the point.
Format: Paperback
As an undergrad psych student, It's a helpful little book! It essentially has everything the full DSM-5 has but skips all the word foreplay and gets right to the point.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 5, 2026
E
Verified Purchase
Elena
Birmingham, US
★★★★★ 5
Just the DSM-5 tool I was looking for
Format: Paperback
I searched for a DSM-5 quick reference tool that I could use throughout my workday. This DSM-5 book by Medical Creations was just what I was looking for. Each psychiatric condition is listed in an easy-to-find and easy-to-read format. Diagnostic criteria are summarized in a bulleted format. I found the listed corresponding ICD-10 code especially useful when charting patient notes. I found the final chapter especially interesting, as I was unfamiliar with many of the covered conditions. Chapter 20 is titled "Cultural Diagnoses and Conditions for Further Study, Interviewing". This chapter includes disorders such as caffeine use disorder and internet gaming disorder. The book is lightweight and nicely fits into a white coat pocket. It is a great resource for both students who are just learning about psychiatric conditions and for experienced healthcare providers. I highly recommend!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 22, 2025
N
Verified Purchase
Nikkie A. Rice
Bozeman, US
★★★★★ 5
Great resource
Format: Paperback
Great resource for clinicians
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 17, 2026
C
Verified Purchase
Comprehensive Reviews by Tammy
Draper, US
★★★★★ 5
Review from a Registered Nurse
Format: Paperback
The DSM-5-TR Desk Reference from Medical Creations is a fantastic addition to my professional resources. It arrived quickly and was surprisingly affordable for its quality. Despite being paperback, the durable cover promises longevity, making it a reliable companion for years to come. The book's size is perfect for quick consultations and fits neatly on any bookshelf. The writing is clear and professional, striking a balance that's both informative and accessible. The layout is intuitive, facilitating easy navigation and swift access to specific details. Clear fonts and consistent formatting enhance readability throughout. Overall, this desk reference is a fantastic resource for mental health professionals. Its concise format is a practical solution to the bulkiness of the full DSM-5-TR, ensuring essential information is always at hand. Highly recommended!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 11, 2025

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