SKU: 83703737422

The Leader's Edge: Using Personal Branding to Drive Performance and Profit

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The Leader's Edge: Using Personal Branding to Drive Performance and Profit"The Leader's Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader's Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P's framework is the most useful I

"The Leader's Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader's Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P's framework is the most useful I have found for analyzing and taking action to maximize how others will value your potential to contribute and be willing to invest in it.

"Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and parcel of the tools one needs to be liberated from the self-limiting and defensive approaches minorities often take to being undervalued in their places of work. This book is about power and taking control of one's own destiny."
--David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of Breaking Through, The Making of Minority Executives in Corporate America

"Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my most important clients at Genzyme. Sue brings her successful approach forward in The Leader's Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision and embark upon new pathways to personal excellence."
--Joan Wood, Senior Vice President, Leadership and Organization Development, Genzyme Corporation

"Every leader at every level needs to read this book."
--Deborah Merrill-Sands, Former Dean, Simmons School of Management

"Progressing to senior leadership requires a concerted series of adjustments in your leadership approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you should anticipate as you ascend, and strategies for overcoming them. The personal brand framework is practical and following Hodgkinson's advice will bring quick, high impact results to your work."
--James G. Connolly, Former President, Citizens Financial Group

"With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent approach to the phenomenon of 'personal branding.'"
--Donna D'Cruz, Founder and CEO of Rasa Music



Binding Type: Paperback
Publisher: iUniverse
Published: 09/07/2005
ISBN: 9780595359899
Pages: 146
Weight: 0.52lbs
Size: 9.02h x 6.02w x 0.39d
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SKU: 83703737422

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Coffee Customer
Los Angeles, US
★★★★★ 5
Amazing lotion for the low price.
Size: 20.3 Fl Oz (Pack of 1)
Great everyday lotion and an excellent value for the price. The texture is light and creamy, not greasy, and it absorbs quickly. I like the scent, though scent preference is personal. Shipping was fast. The only downside is the pump—it was difficult to open and required turning it counterclockwise, then clockwise, which was more effort than it should have been. Once it popped up, it works perfectly.
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mia lia
Charlottesville, US
★★★★★ 5
Best non greasy moisturizing lotion ever!!
Size: 20.3 Fl Oz (Pack of 1), Size: 20.3 Fl Oz (Pack of 1)
This lotion is honestly probably one of the best lotions I’ve ever used. I used it for the first time today immediately after my shower and it’s the perfect consistency not too thick or thin.. not full of water either which is good because my skin absorbs instantly! Most lotions sit on my skin and make me greasy and sweaty afterwards. It also smells like HEAVEN. Chocolaty and a hint of vanilla! I won’t be buying any other lotion this now!
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Karly P.
Pawtucket, US
★★★★★ 4
Great moisturizer
Size: 20.3 Fl Oz (Pack of 1), Size: 20.3 Fl Oz (Pack of 1)
This cream is a great alternative to the more expensive name brand creams. I have ordered this a few times and I feel like it does a wonderful job keeping my skin feeling soft, nourished and moisturized until the next time I shower. I do not feel as though my skin is greasy or oily after using this product. The cream does not feel thick or heavy on my skin. I am able to put a pair of pants on comfortably after using cream without feeling sticky. The cocoa butter scent is light and not over powering. There are parts of my body that I have to avoid with the cream because I do have eczema, but this is something I have grown up with and I am used to. I have purchased the cream twice, and unfortunately, the second time I bought it the pump top came a little bit destroyed (shown in photo). The product is still fully functional and will not determine from buying this again in the future!
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Chillbilly
Battle Creek, US
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Satisfied
Size: 20.3 Fl Oz (Pack of 1)
Great value. Lotion is non greasy - fast absorbing and will last thru handwashing, leaves skin revitalized and soft. The smell is not as pleasant as I would like and the bottle's size makes pumping difficult. But all in all it was a good buy and worth the cons.
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Sheni
Pawtucket, US
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High Quality Cocoa Butter Lotion
Size: 20.3 Fl Oz (Pack of 1)
This feels amazing on the skin, and works for every skin type. The application is very simple, and it lasts a long time ! The fragrance is sooo nice, and is almost exactly the same as the Vaseline version (as advertised on the bottle!).
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Reviewed in the United States on May 3, 2026

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