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Description
American Trademark DesignsThis collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and internationally known examples. Reprinted in black and white, the marks appear here in their
This collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and internationally known examples.Reprinted in black-and-white, the marks appear here in their standard form on signs, letterheads, book bindings, T-shirts, sugar bags, household appliances, bank checks, drinking cups, coasters, screened commercials and printed ads, ashtrays, clothing labels, shopping bags, awnings, and so on. For several current trademarks, earlier versions are also illustrated and dated, tracing trademark genealogies of possible interest both as history and design. Captions identify the trademarks, giving year of design, and, when known, the name of the designer. The editor in her introduction describes the development of American trademarks from Ralston Purina's homespun "checkerboard square" to the Cities Service corporate "triangle." Notes on the specialized uses and requirements of various kinds of marks introduce each section.
This is a remarkable sourcebook for graphic artists, students, and commercial designers. Social psychologists, market researchers, and others interested in group behavior may find it the starting point of ideas and experiments. This book also has a curious fascination as browsing, illustrating at a glance how familiar, memorable, and widespread trademarks seem to be.
Binding Type: Paperback
Publisher: Dover Publications
Published: 06/01/1976
ISBN: 9780486232591
Pages: 176
Weight: 1.11lbs
Size: 10.97h x 8.38w x 0.46d
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★★★★★ 5
Great sunscreen
Size: 6.7 Fl Oz (Pack of 1)
Great sunscreen product.
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Reviewed in the United States on May 23, 2026
★★★★★ 5
Tan lines
Size: 6.7 Fl Oz (Pack of 1)
This sunscreen works great. It’s light and doesn’t feel greasy on your skin. I use it all the time.
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Reviewed in the United States on May 22, 2026
★★★★★ 5
Must have on hand in my house!
Size: 1.47 Ounce (Pack of 1)
We love the Aveeno Soothing bath treatment in our house! It works so well when my son is dealing with allergy flare ups, itchy skin or rashes. The oatmeal bath is very calming and gentle on sensitive skin, and helps relieve redness and irritation quickly. After soaking, his skin always feels softer and less irritated. Definitely a must have to keep on hand during allergy season.
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Reviewed in the United States on May 13, 2026
★★★★★ 5
Gentle, Soothing, and Truly Calming
Size: 1.47 Ounce (Pack of 1)
Gentle, Soothing, and Truly Calming
This is a wonderfully gentle bath treatment and one I’m very glad to have on hand. It dissolves easily in the bath and creates a soft, soothing soak that feels calming and comforting to the skin.
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A great staple for anyone who values gentle care and a calming bath ritual.
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Reviewed in the United States on December 15, 2025
★★★★★ 5
Amazing relief
Size: 1.47 Ounce (Pack of 1)
This is the best soak for my eczema skin. Yes, it does clump so I add the packet to a large measuring cup, add some water, and whisk vigorously until clumps are gone, then pour while whisking into the running bath water. Once I started doing this method there were no more clumps and I was able to get the benefits of the product. Definitely a soothing soak for anyone with a skin condition that causes itching.
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Reviewed in the United States on May 13, 2026
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