SKU: 94010386143

Changing the Channel: 12 Easy Ways to Make Millions for Your Business

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Description

Changing the Channel: 12 Easy Ways to Make Millions for Your BusinessAn all encompassing guide to making the most from multi channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including

An all-encompassing guide to making the most from multi-channel marketing

Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.

Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.

  • Discusses how to create successful marketing campaigns by using a mix of different marketing channels
  • Offers some smart ways to track customer buying habits with a database that covers all marketing channels
  • Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches

With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.



Binding Type: Paperback
Publisher: Wiley
Published: 03/08/2010
ISBN: 9780470538807
Pages: 285
Weight: 0.74lbs
Size: 8.80h x 5.54w x 0.84d
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SKU: 94010386143

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I have a skinny 9yo and we always have issues with pants, jeans, shorts, pyjamas etc. being too big in waist. I was absolutely stunned that these actually fit him without the need to be taken in!!! But there is still plenty of stretch for bigger bellies. The shorts are a little longer than what we're used to for pyjamas - they go down almost to the knees, but the kid likes it. Although he's 9, I ordered size 8 and they fit great. Will get another set!
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