SKU: 98262910316

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers

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Permission Marketing: Turning Strangers Into Friends and Friends Into CustomersThe man Business Week calls the ultimate entrepreneur for the Information Age explains Permission Marketing the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we

The man Business Week calls the ultimate entrepreneur for the Information Age explains Permission Marketing--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

Binding Type: Hardcover
Publisher: Simon & Schuster
Published: 05/06/1999
ISBN: 9780684856360
Pages: 256
Weight: 0.68lbs
Size: 7.72h x 5.78w x 0.97d

Review Citations: Business Connections 09/01/1999 pg. 18
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SKU: 98262910316

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cgalle58
Waukegan, US
★★★★★ 5
LOVE it! Easy to use, pigment is perfect, lasts all day!
Color: Black Brown, Size: 0.01 Ounce (Pack of 2)
I am a victim of early childhood bullying by my brother, who used me for the butt of all his jokes. My eyebrows for one. Always saying they were so think, I looked like the character from the guy from the Muppets Bert or Ernie. Always pointing them out and ridiculing me in front of everyone. I was little and it got worse as I got older, so when I was in grade school, I got tired of it and got ahold of my older sister's Nair hair removal and took them off. Imagine being in fifth grade fat, ugly and no brows, the taunting got even worse, so I had to learn from a young age to draw them in, I went through hell! Throughout the years, I learned how to draw them in and always used Jordana pencils as they were cheap and perfect. Since they no longer make them anyone, I went on the hunt for a better pencil, and after spending tons of money on eyebrow pencils and seeing how worthless they were, I tried these and OMG, FINALLY, someone got it right. These pencils are perfect, it's a self sharpening mechanical pencil so you don't loose half the pencil when trying to sharpen, It applies perfectly, the coverage is perfect, stays on forever, and removes with ease. One other thing that makes this pencil even more dynamic is the eraser at the end of the pencil, it allows you to shape your brows perfectly!
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Reviewed in the United States on May 25, 2026
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Jenai Morris
Cuba, US
★★★★★ 5
Sharp lines that don’t smudge
Color: Black, Size: 0.01 Ounce (Pack of 2)
This eyeliner is very precise and easy to apply, allowing you to create clean, sharp lines without much effort. The waterproof formula holds up well throughout the day without smudging or fading easily. It works well for both subtle everyday looks and more dramatic winged eyeliner styles. The built-in sharpener also helps maintain precision over time. Overall, it’s a dependable eyeliner for long-lasting eye definition.
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Reviewed in the United States on May 20, 2026
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Sunshine 711
Phoenix, US
★★★★★ 5
Good value ! Worth the purchase 😉
Color: Bronze, Size: 0.01 Ounce (Pack of 1)
Love this eye liner , pretty liter brown color . Smooth aplication . Not smudgy at all, ☺️👍Blends nicely .Easy to remove . Always love this brand !
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Reviewed in the United States on May 19, 2026
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ksfa
Lowell, US
★★★★★ 4
Revlon colorstay pencil
Color: Sapphire, Size: 0.01 Ounce (Pack of 1)
This liner goes on well and has staying power. I like the color and am happy with this purchase, however… it needs to be sharpened just about every use. I probably won’t order again.
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Reviewed in the United States on May 27, 2026
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Kenpo black Japanese Traditional Green
Lexington, US
★★★★★ 5
Inexpensive and mighty
Color: Black Brown, Size: 0.01 Ounce (Pack of 1)
Wirecutter raved about this eye liner and it was cheap, so I thought what the heck, I’d try it. Fabulous! Goes on smooth, lasts all day and looks great!
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Reviewed in the United States on June 7, 2026

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