SKU: 98742197093

Sure to Rise Book: The Edmonds Story

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Description

Sure to Rise Book: The Edmonds StorySure to Rise: The Edmonds Story Edmonds is one of New Zealands best known brands its radiant sun and 'Sure to Rise' promise have embellished baking powder labels and the much loved Edmonds Cookery Book for over a hundred years and are now embedded in our popular culture. The man behind the company, Thomas Edmonds, came to New Zealand with his wife Jane in 1879. While running a modest grocery store in Christchurch, he expanded into making baking

Sure to Rise: The Edmonds Story 

Edmonds is one of New Zealand’s best-known brands - its radiant sun and 'Sure to Rise' promise have embellished baking powder labels and the much-loved Edmonds Cookery Book for over a hundred years and are now embedded in our popular culture.

The man behind the company, Thomas Edmonds, came to New Zealand with his wife Jane in 1879. While running a modest grocery store in Christchurch, he expanded into making baking powder. As his most famous product took off, he built new premises, the last of them the Art Deco factory with its nationally admired gardens.

Thomas embraced new advertising and marketing techniques and ensured progressive working conditions for his loyal staff. A generous benefactor, he gave his city some of its landmark buildings. This is the story of a man from humble beginnings who, thanks to hard work, creativity and persistence, and with considerable support from his wife, created an iconic business.

Richly illustrated, Sure to Rise is a fascinating slice of New Zealand’s social and culinary history.

  • Hardback
  • 304 Pages
  • Sizes: 210 x 250 mm
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SKU: 98742197093

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4.6 ★★★★★
Based on 919 reviews
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Verified Purchase
Kindle Customer Maureen
Omaha, US
★★★★★ 4
Slow, sorry but good
Format: Kindle
This was a slow moving book. Lots of character pov chapters, lots of superfluous descriptions and endless courtly appearances stalled this book to start. Once you get into the heart of the story, it takes off. Before you know it the book is done. My favorite character is Reyna. She is so strong. She is true to herself. She gets into a lot of trouble with her headstrong ways but it's entertaining. I have high hopes for Lorcan. He is honorable to a fault. Thane had turned out to be better than I thought but i still don't like him. Eislin is useless. Great plot twists at the end. I'm looking forward too book 2.
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Reviewed in the United States on June 6, 2020
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Verified Purchase
Faifre6
Whiting, US
★★★★★ 5
Very detailed! Beautiful world building! Strong Heroine!
Format: Kindle
Starts off a little slow and confusing with different POV’s, but starts to all come together towards the middle to make an elaborate plot line and makes it all worth it. Beautiful world building and attention to detail as well as great writing. The cliffhanger was gut wrenching! Can’t wait for the next book!
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Reviewed in the United States on March 4, 2020
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Isabelle
New York, US
★★★★★ 4
Interesting
Format: Kindle
This was a very captivating book once you got into it thoroughly. But the third person perspective was a bit hard to get used to. But as you got into it and followed the different characters, it was interesting and filled with intrigue, conflict and forbidden love. I can’t wait to read the next one and to complete the series.
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Reviewed in the United States on November 12, 2022
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Verified Purchase
Lisa B.
New York, US
★★★★★ 5
OUTSTANDING
Format: Kindle
This was very, very good. The world is vast and characters are complex. There is a good plot with a whole lot going on. This is well written. Good twists and turns and some heart breaking moments. You will love these characters, they have heart and loyalty. I am hoping that there will be several more books. We've yet to see anything from the Sea Court but only a mention of them here and there. The Wood Court was given a quick couple of scenes, and only as far as some warriors, we've yet to enter their court and the Shadow Court, I'm not sure if they will be a force for good or bad, but they definitely will play a much bigger role moving forward. This is primarily the Ice and Air Courts. Told in multiple views, which I loved, it gives you a chance to see things from different eyes. There's alot of political maneuvering and deception. I loved it and will pick up the next book as it becomes available. If you like The Fae and the courts, you should love this. I think the author has mucn in store for us.
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Reviewed in the United States on March 8, 2020
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Jessika
Phoenix, US
★★★★★ 4
Definitely worth the read!
Format: Kindle
After taking a deep breath and taking in that wicked twist of an ending, I have finally composed myself. My first thought when I started this book was that I love Reyna's character. I was intrigued by her connection with her familiar and the Ruin that is plaguing her land. It came as no surprise that she took her sister's place in an attempt to protect her. When they reach the Air Court everything slows down. This is where it was iffy for me. First of all, I like multiple POV's in books however 7 is a bit much. It starts to interrupt the story line. I felt like I was finally making progress connecting with one character, then it was switched to another person. I felt they all had necessary or pertinent information but not necessarily were they all POV worthy. The only other thing that annoyed me was that Reyna constantly was " trapped." She would rush off without thinking, only to need rescuing. She is brilliant in a fight, but she really doesn't think through anything. Lorcan is amazing. I know he might be on the "bad" list, but his background is so interesting. Eislyn(Reyna's sister) is really so sweet, but calculating. I enjoyed her and Thane's dialogue. The author did an amazing job with the imagery in this book. Everything was so detailed it was easy to fall into the scene. I love unexpected twists and while part of the ending I expected, I wasn't expecting how it took place. All in all, I found it very entertaining and I am very invested in continuing this series. Favorite quotes: "The truth may be twisted but never false." "Who was she if she was not the enemy of the Air Court? What was her purpose of she no longer has that?" "In a war-torn land, love was always a lie."
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Reviewed in the United States on March 4, 2020

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