CHI Royal Treatment Color Gloss Protecting Shampoo

Royal Treatment Color Gloss is a color care system designed exclusively for color-treated hair to provide optimal color protection. Formulated without sulfates, it doesn’t strip away color and keeps it fresh by working within the hair structure. It targets and preserves color pigments and extends vibrancy. It helps replenish hair with moisture and balances pH, sealing the cuticle to guard against damage and UV exposure. It keeps hair healthy and shiny for long-lasting color.

This shampoo gently cleanses and provides superior color protection to color-treated hair, preventing damage and fading from UV exposure. It locks in color for the ultimate color dimension to maintain and extend vibrancy for long-lasting shine. It hydrates hair and balances pH to keep hair healthy and soft.

Benefits:

• Natural Hair Color Protection that locks hair color with long-lasting color retention
• Upcycled ingredient (adds value to supply chain waste by utilizing the white part of the fruit that’s normally thrown away)
• Prolonged Antioxidant Activity
• Forming Lipid-Based Protective Film Around Hair

Key Ingredients:

• Pomegranate Extract: This superfood ingredient is high in potent antioxidants that are packed with free-radical fighting power. It defends hair color from prematurely oxidizing. A natural cationic active ingredient, it’s designed for post-dye-treatment hair care applications to retain hair color. It shows extraordinary results in preventing hair color from fading. With a high affinity to keratin, it retains color by forming a film layer on the hair surface. The liposome-based formulation carries pomegranate pericarp extract encapsulated in liposome spheres through the cuticle and releases its high antioxidant content over time at the cortex.

How To Use:

• Apply desired amount to palms and distribute evenly while massaging into hair and scalp.
• Rinse thoroughly and repeat if needed.
• Follow with conditioner.