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Description
Straight Talk About Public Relations200 pages Trade Paperback Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. The media landscape is constantly changing. The 24 hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges and opportunities to inform and persuade. Most books on public relations are useless. Theyre boring academic textbooks written by group consensus filled
200 pages | Trade Paperback
Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations.
The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges – and opportunities – to inform and persuade.
Most books on public relations are useless. They’re boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks “guaranteeing” that you’ll go viral and instantly obtain fame and fortune.
Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence – it explains how the game of communications is played today.
Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work – and you'll find them in this revised edition.
Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into:
Most books on public relations are useless. They’re boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks “guaranteeing” that you’ll go viral and instantly obtain fame and fortune.
Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence – it explains how the game of communications is played today.
Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work – and you'll find them in this revised edition.
Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into:
- finding and engaging your audience
- successfully pitching the media
- writing an editorial that wows
- creating a persuasive social media campaign
- dealing with fake news
- measuring PR success
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★★★★★ 3
Nice but not great
Fits true to size. I ordered a small and it was a great fit. Could be a bit softer. Loved the style. Not too thin or not heavy, nice weight. This quality of the sweater was nice, however the buttons broke apart as I was styling the cardigan. Not happy to have to sew on small buttons to fit the small holes. It’s nice but I had to put too much effort into wearing it.
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Reviewed in the United States on February 11, 2026
★★★★★ 4
Great product
Color: Black, Size: Medium
Love it. Fit is great. The only issue is pilling
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Reviewed in the United States on April 22, 2026
★★★★★ 1
not as pictured
Color: Light Grey, Size: Small
This is very boxy and looks nothing like the photo. Sad
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Reviewed in the United States on December 4, 2025
★★★★★ 5
A Must buy
Color: Beige, Size: Medium
For the price, can’t beat it! Comfortable, stylish and so soft!
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Reviewed in the United States on January 10, 2026
★★★★★ 3
not very crop
Color: Black, Size: X-Large
longer than pictured, but comfortable so far.
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Reviewed in the United States on January 30, 2026
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