SKU: 34531727963

Проєкт «Ікона». Архітектура, міста та капіталістична глобалізація. 'Icon' Project. Architecture, Cities And Capitalist Globalization

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Проєкт «Ікона». Архітектура, міста та капіталістична глобалізація. 'Icon' Project. Architecture, Cities And Capitalist Globalization. , . 'Icon' Project. Architecture, Cities And Capitalist Globalization , , , . , . , , , o . , , . : o . , '' , . . (' , ') , , ' . , . ' '' . , , , , , . SPECIFICATIONS: Author: Leslie Skler Publisher: Language: Ukrainian Publication Date: 2024 Number of pages: 416 pst Format: Hardcover Width: 145 mm 5,7' Height: 215 mm 8,5' Weight: 520 g Illustrations: Black and white ISBN: 9786178362898

Проєкт «Ікона». Архітектура, міста та капіталістична глобалізація. 'Icon' Project. Architecture, Cities And Capitalist Globalization

Архітектура — це місце, де зіштовхуються фантазія і холодний розрахунок, а кожна нова споруда стає іконою, що покликана виражати історію і розкривати культуру країни. Але за екскурсіями, сувенірними ятками й туристичними маршрутами приховано щось значно більше.

Оперний театр у Сіднеї, Ейфелева вежа в Парижі, Пікова вежа в Гонконзі — це лише декілька відомих на весь світ споруд, що формують oбрази своїх міст і країн. Тисячі фото в соціальних мережах перетворюють їх на сучасні ікони, якими захоплюються, і водночас вони стають засобами маніпуляцій і впливу влади. Їх популярність — це інструмент брендингу: контури й форми викликають стійкі oбрази і цим перетворюють архітектурні споруди на об’єкти моди і хайпу. Поцілунки на фоні Ейфелевої вежі, кумедна 'підтримка' Пізанської дзвіниці, пропозиції руки і серця серед хмар Бурдж Халіфи — це більше не видовищна краса. Це двигун економічного зростання.
Соціолог Леслі Склер влучно цитує Воргола ('усі магазини стануть музеями, а всі музеї — магазинами') і вчить читати культові будівлі за лініями і деталями, розуміти, як вони стали архівами пам'яті й інструментами влади. Він по цеглинках розкладає основи капіталізму і доводить, що за архітектурою стоїть не лише стиль та історія.

Книга 'Проєкт 'Ікона' не про споруди. Це подорож у світ емоцій, вражень і маніпуляцій міста, яке стає театром, де архітектура — це актори, а кожна нова п’єса — сценарій, продиктований економікою і владою.

SPECIFICATIONS:

Author:Leslie Skler - Леслі Склер

Publisher:Лабораторія

Language:Ukrainian/Українська

Publication Date:2024

Number of pages:416 pst

Format:Hardcover

Width:145 mm / 5,7'

Height:215 mm / 8,5'

Weight:520 g

Illustrations:Black and white

ISBN:9786178362898

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SKU: 34531727963

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