Pay in installments of $18.95 with
,
and
Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Jul 22 - Jul 27
For Your Every Summer RSVP, with Code: SUMMER15
Description
White Papers For DummiesUnlock the secrets to writing compelling white papers with 'White Papers For Dummies.' This comprehensive guide, perfect for marketing managers and aspiring copywriters, offers practical tips from industry expert Gordon Graham, known as 'That White Paper Guy.' Explore how white papers can elevate your B2B marketing strategy and drive lead generation. In todays competitive landscape, effective white papers are essential toolsoften called the 'king of
Unlock the secrets to writing compelling white papers with 'White Papers For Dummies.' This comprehensive guide, perfect for marketing managers and aspiring copywriters, offers practical tips from industry expert Gordon Graham, known as 'That White Paper Guy.' Explore how white papers can elevate your B2B marketing strategy and drive lead generation. In today’s competitive landscape, effective white papers are essential tools—often called the 'king of content.' Whether you're looking to establish your firm as a thought leader or nurture prospects, this book covers everything you need to know. Discover the core phases of creating successful white papers: planning, production, and promotion. Learn to identify the right type of white paper for your needs and the key elements to include for maximum impact. With insights from over 200 successful projects, this book is your gateway to mastering the art of white paper writing. Each chapter provides actionable advice, ensuring you can launch your projects more effectively. Perfect for beginners and seasoned marketers alike, this guide illuminates the path to creating persuasive content that resonates with your audience.Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118496923
Year: 2013
Publisher: John Wiley & Sons Inc (US)
Pages: 384
Description:
A fast and easy way to write winning white papers!
Whether you?re a marketing manager seeking to use white
papers to promote your business, or a copywriter keen to break into
this well-paying field, White Papers For Dummies gives you a
wealth of practical, hands-on advice from one of the world?s
leading experts in the field.
The fact-based documents known as white papers have been called
the ?king of content.? No other B2B marketing piece can
do more to generate leads, nurture prospects, and build
mindshare.
Where white papers were once used only by technology firms, they
are becoming ?must-have? items in the marketing toolkit
for almost any B2B firm. Practically every startup must produce a
white paper as part of its business planning.
But writing effective white papers is a big challenge. Now you
can benefit from the experience of a white paper specialist
who?s done more than 200 projects for clients from Silicon
Valley to Finland, from mighty Google to tiny startups. Author
Gordon Graham?also known as That White Paper
Guy?provides dozens of tips and tricks to help your project
come together faster and easier.
White Papers For Dummies will help you to:
Quickly determine if your B2B firm could benefit from a white
paper
Master the three phases of every white paper project:
planning, production, and promotion
Understand when and how to use the three main types of white
paper
Decide which elements to include and which to leave out
Learn the best practices of seasoned white paper researchers
and writers
Choose from 40
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.5 ★★★★★
Based on 8 reviews
Sort
Product Reviews
★★★★★ 5
Great design for a kitchen sink organizer -- will not tip or accumulate water
We've had an Oxo kitchen sink organizer for years, and it's been fine, except 1) tall brushes (for example, Oxo brushes) make it tippy, stray elbows or imperfect placement of the brush would knock it into the sink and 2) it built up a soapy sludge in the bottom that that had to be drained and wiped down constantly. This item solves both issues perfectly.
Likes:
Size - I think it's about 5 inches deep, which is just right to fit the strip of countertop that runs behind the sink, up against the backsplash
Weight - The drying stone in the bottom gives the baskets some real heft, so there is no tipping it over by bumping a brush handle -- it really stays put
Drying stone -- The diatomaceous drying stone that slides into the bottom of the main basket is a great idea. These are porous stones that will absorb water and then allow it to evaporate fairly quickly. So far, it seems to be doing its job well. I'm sure the stone will need a wipe down now and then to stay clean, but no puddles of sludgy soapy water in the bottom is a big plus
Overall Design/Build quality -- The unit seems solid. It's a simple design, but there are no sharp edges or unfinished bits. Once in place it doesn't wobble a bit. I wasn't sure about the black powder-coated finish, but installed it looks clean and it's unobtrusive. I appreciate that the smaller basket for tall brushes sits on hooks and can be hung inside or outside the main basket. Ours sits inside, but there's plenty of room left over for sponges . And there's still room to stand up a bottle of liquid detergent or counter-top spray.
NOT SO LIKES
Nothing so far. I notice a lot of this style of sink organizer on Amazon, so presumably they're selling well. It's a great improvement over the older kinds.
Five big, clean, well-organized stars. Highly recommended.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 6, 2025
★★★★★ 5
Love it!
This fits on my counter perfectly! It’s built well and hold so much things!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 27, 2026
★★★★★ 5
Works well
Works well
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 8, 2026
★★★★★ 5
Great looking sink organizer.
Works perfectly on the edge of my sink. Holds everything I need to contain for using in and around sink area. Nice looking and very functional A+++++++++
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 13, 2025
★★★★★ 5
Great addition to the sink
I love the stone that absorbs the water
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 14, 2026
recommand products
Deoxys (SL1) [HeartGold & SoulSilver: Call of Legends]
250.25
Van Cleef & Arpels Jewelry 2000s Print Advertisement Ad 2008 Alhambra
10.99
Grass Energy (88/95) [HeartGold & SoulSilver: Call of Legends]
96.99
Gymshark Colour Block Halter Neck Tank With Shelf - Carmine Red
202.05
Gymshark Vital Seamless Shorts - Sorbet Yellow
112.25