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Description
Consumer Behaviour in Action eBookCondition: BRAND NEW ISBN: 9780195597080 Year: 2015 Publisher: Oxford University Press ANZ Description: Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry
Condition: BRAND NEWISBN: 9780195597080
Year: 2015
Publisher: Oxford University Press ANZ
Description:
Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry examples. Extended case studies covering topics such as Nike, Cricket Australia, Target, and McDonald's in overseas markets, draw together each part of the book to connect the themes discussed and encourage students to develop a deeper understanding of the material. Research and insights from fields such as psychology, sociology and complex systems are included. Key FeaturesProvides a thorough analysis of consumer behaviour for the future professional.Provides numerous real world examples of marketing in the Australasian region and practical examples from developed and less developed countries.Features perspectives from a range of industry practitioners at various points in their careers.Features a diverse range of organisations, goods and services and covers the social (positive and negative) impact of consumer behaviour.
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4.7 ★★★★★
Based on 23 reviews
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Product Reviews
★★★★★ 4
Influential and Insightful
Frantz Fanon's The Wretched of the Earth is an important document in the history of imperialism capturing the state of the Algerian revolution and the struggle for independence in the Third World at a crucial time. The year was 1961, and the book was published just before Fanon's premature death. Algeria was a year away from independence. The Congo had just achieved a travesty of independence. The Cuban revolution was still fresh.
Fanon was born in Martinique but was fully committed to the Algerian cause by the end of his life. His insights into the pitfalls threatening newly-independent nations have proved to be uncannily accurate. His voice is of his time and ahead of his time.
I would recommend this book to those wanting to learn more about the Algerian War and to those curious about the huge effect of this book on the leftists of the 1960s.
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Reviewed in the United States on September 28, 2013
★★★★★ 5
A SIXTIES CLASSIC WE HAVE MOVED ON FROM OR BACK OF/
Format: Paperback
i am 90 years old. i was a student in the 60s but i had already served in the military so i was already in my 30s. Which meant with a wife and twins i was more concerned with earning a living and finishing my doctorate than participating BUT it was a time when we swung one way as a nation and we were part of the post war swing of the world. The world had developed empires, WW1 began their downfall, ww2 pretty much finished the rest BUT it opened the door for new imperialism. On one hand colonialism melted away. The greatest empire ever, the British faded to legend and an island itself breaking up. American imperialism sprouted along with Soviet. And now China and Russia. One old model, Russia, one new model China. But the world i cyclical not progressive so China may become another imperial power. Fanon is an antidote as are other writers of the 60s so good to see new editions. Many rebels are now out of print. History is always ignored but it is always present.
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Reviewed in the United States on July 12, 2022
★★★★★ 5
An Important Text for All Those Engaged in The Struggle
Format: Paperback
The type of text that can bring about a breakthrough in consciousness, it places world affairs in perspective for the seeker of an authentic African consciousness.
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Reviewed in the United States on May 19, 2025
★★★★★ 5
Brings history to life
Format: Paperback
Got this book as a read aloud before traveling to London. We did a tour of the Tower of London and used the map in this book, marking off the different parts we walked theough- talking about which parts were the setting of different scenes in the book. Reading this gave my kids a real love and personal connection to the Tower. Cliffhanger endings to different chapters. My 9 and 6 year old lived it. My 4 year old couldn't keep up.
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Reviewed in the United States on October 21, 2024
★★★★★ 5
History Made Exciting!!!
Format: Paperback, Format: Paperback
Perfect for young kids who like history. I love how the authors relay these stories so they are exciting and fun for the reader to learn.
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Reviewed in the United States on November 27, 2023