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Description
The Ultimate Marketing Engine**** Condition: BRAND NEW ISBN: 9781400224777 Format: B format paperback Year: 2022 Publisher: HarperCollins Leadership Description: A step by step system for creating customers and clients for life. In a world thats difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply
****Condition: BRAND NEW
ISBN: 9781400224777
Format: B-format paperback
Year: 2022
Publisher: HarperCollins Leadership
Description:
A step-by-step system for creating customers and clients for life.
In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.
The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.
In this book, you will learn:
Why strategy must come before tactics.
How to narrow your focus and choose only ideal customers.
Why no one wants what you sell – and what they actually want.
How to use story and narrative as the voice of strategy.
How to construct the perfect customer journey.
How to grow your business with your customers.
This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer.
The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
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4.4 ★★★★★
Based on 18 reviews
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Product Reviews
★★★★★ 4
Predictable
Format: Paperback
I found the villain of this one to be a little unbelievable. I still really enjoyed it but not my favorite
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Reviewed in the United States on April 19, 2025
★★★★★ 5
Definitely reading more by this author!!!
Format: Paperback
I really enjoyed this book! I absolutely love Holt and Wren. I loved watching them come back together and admit their feelings for each other. What I loved most was the mystery and suspension all throughout this book! It had me hooked from the very beginning, and just when I thought I knew who the culprit was, it was twisted to someone I never expected! I’ll definitely be reading more by this author 🫶🏻
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Reviewed in the United States on August 17, 2023
★★★★★ 5
First book by Catherine Cowles and it did not disappoint!
Format: Paperback, Format: Paperback
This was my first book by Catherine Cowles and I am sooo hooked on this series!! I fell in love with Holt & Wren. Having read the blurb before reading, I sort of knew what to expect but you’re left guessing all the way until the end who the culprit is😳
Never in a million years would I have ever guessed it right. It’s so easy to see the love between Holt & Wren never went away and all they did for 10 years was delay the inevitable.
Second chance romances are some of my favorites and this was such a good example of it. It was SO fun to watch their love grow again🫶🏼
I can’t wait to read the rest of the series and catch up with the fam and see all their love stories bloom!
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Reviewed in the United States on August 2, 2023
★★★★★ 5
Does catherine cowles posses the ability to fail?
Format: Paperback
This was soooo amazing.
A lovely romance which also has an interesting plotline.
I was unable to put this book down i swear.
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Reviewed in the United States on October 29, 2024
★★★★★ 5
Romantic Suspense…
Format: Paperback
Someone please explain to me why this is the first book I’ve ever read by the queen Catherine. When the guy’s name is Holt… automatically gets me every time. And WREN?!? I’m actually obsessed with her. Second chance, small town… yes please. I immediately have to start Nash’s book. Catherine Cowles I don’t know where you’ve been alllll of my life but I can’t believe I missed you at BB. Get ready for me to post about reading your WHOLE backlist!
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Reviewed in the United States on September 16, 2023