Mystic Mist: The Rituals of HuqqA

Mystic Mist: The Rituals of HuqqAPart of Assoulines Classics Collection of highly collectible and immaculately illustrated volumes representing movements in style and chronicling chic. Each book is an inspiring journey to aesthetic bliss, a unique world all its own. Across centuries and continents, the hookah has been an instrument of cultural exchange and a symbol of reflection, refinement, and connection. European explorers introduced tobacco from the New World to the sophisticated

Part of Assouline’s Classics Collection of highly collectible and immaculately illustrated volumes representing movements in style and chronicling chic. Each book is an inspiring journey to aesthetic bliss, a unique world all its own.

Across centuries and continents, the hookah has been an instrument of cultural exchange and a symbol of reflection, refinement, and connection. European explorers introduced tobacco from the New World to the sophisticated elite classes of the Mughal and Persian Empires, where the hookah was born and elevated to a ritual and art form. With its intricate craftsmanship, adorned with artistic motifs, the hookah transformed into a status symbol and an aesthetic object. Ottoman culture popularized the hookah at coffeehouses, assimilating it into community and literary conversations. Western travelers encountering the hookah brought the custom back home, where it became a fashion in European social life. Today, the hookah has transcended borders to become a worldwide sensation.

In a fast-paced world, shisha offers a moment of stillness, a reason to gather, to relax, to have a meaningful conversation. The experience is not meant to be hurried; it’s about the connections that unfold through the smoke. While hookah has been beloved for centuries, it is continuously reinterpreted for modern times. The global hospitality brand HuqqA brings the heart of the shisha tradition vividly into the present, elevating it to a complete sensory and ceremonial experience in its luxurious venues.

Introducing the tradition and ceremony of the hookah to a wider audience, Mystic Mist: The Rituals of HuqqA explores the rich cultural history of shisha, and its worldwide social impact today among a new generation through the growing influence of the HuqqA brand.

About the Brand

Assouline Publishing was founded as a family company in 1994 by Proper and Martine Assouline. It has published approximately 1500 titles on subjects ranging from architecture, art, design, fashion, lifestyle, and travel and has brought the illustrated book market to life with products that are modern, luxurious, and creative.

Created with the goal of becoming the first luxury brand on culture, Assouline aims to supply everything needed for a contemporary library. An active contributor to the growth of the illustrated market and its integration into the worlds of luxury, fashion, and design, Assouline provides the highest quality book-objects, sharing a distinctive graphic identity and editorial savoir-faire that have captured imaginations while addressing new themes in a contemporary manner. With its style and vision, the brand is a true pioneer.

Product Details

Released in November 2025

Author: Sarah Khan, photography by Oliver Pilcher, in collaboration with Irem Kınay
Publisher: Assouline Publishing Corporation
Edition: English
Book Details: 256 pages, 160 illustrations
Material: Silk hardcover
Dimensions: (L 33 x W 25 x D 4) cm
Weight: 2.5 kg