SKU: 45613668417

How to Find Your Readers & Keep Them: The Basics of Audience Development OnDemand Webinar

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Description

How to Find Your Readers & Keep Them: The Basics of Audience Development OnDemand WebinarWEBINAR DESCRIPTION Whether you're working with a traditional publisher or going the independent route, knowing how to find and keep your readers is critical to the long term success of your career. Audience development is what people in business call it, but it boils down to one thing: building meaningful relationships with people who are interested in what you do. It's a skill that's more valuable than ever for you to understand and practice, as


WEBINAR DESCRIPTION

Whether you're working with a traditional publisher or going the independent route, knowing how to find and keep your readers is critical to the long-term success of your career.

Audience development is what people in business call it, but it boils down to one thing: building meaningful relationships with people who are interested in what you do. It's a skill that's more valuable than ever for you to understand and practice, as authors are increasingly called upon to market and promote themselves. This session will discuss both online and offline strategies for identifying and engaging readership, as well as tools such as websites and blogs, social media, e-mail newsletters, and content marketing.

Even if you're unpublished, you can stand to benefit from this session. Why? Because you're probably already engaging in audience development right now if you're using social media or talking about your creative work. Audience development activities are becoming integrated into daily life. Fortunately, we live in an age when the tools to reach your audience are free, easy to use, and come with a short learning curve.

Educate yourself in advance, build your audience over time, and you'll see your investment of time and energy pay off over the span of your career.


WHAT YOU'LL LEARN
  • What 2 questions to always ask as part of the audience development process.
  • Why your website (or online hub) is critical to your success, and what it should be able to do.
  • The Cheese Cube Method and how it supports audience growth.
  • The purpose and function of an e-mail newsletter.
  • Best practices for using social media in a way that attracts more readers, rather than annoying them.
  • Specific best practices for Facebook and Twitter.
  • 2 important types of relationships to cultivate and focus on.
  • How to use analytics to determine your reach, analyze it, and improve it.

SPEAKER

Jane Friedman is a former publishing and media exec who now teaches full-time at the University of Cincinnati. She has spoken on writing, publishing, and the future of media at more than 200 events since 2001, including SXSW, BookExpo America, and the Association of Writers and Writing Programs. Her expertise has been featured by sources such as NPR's Morning Edition, Publishers Weekly, and PBS. She blogs about new media and publishing for an audience of 20,000 at JaneFriedman.com.

Writer's Digest does not offer any refunds for the webinar. All sales are final.


OnDemand webinars do not include a critique.
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SKU: 45613668417

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Claudia Garfield
Chelsea, US
★★★★★ 5
Perfect ball
Size: Medium
Our dog loves these!
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Reviewed in the United States on May 26, 2026
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Timothy john starkweather
Belleville, US
★★★★★ 4
Soild
Size: Medium
The orange and blue ball is perfect. Once start taken because the because the blue noisy one was a little to easy for my dog to start ripping pieces off. Will say most toys do not survive his chewing.
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Reviewed in the United States on January 24, 2026
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Christy D.
Cuba, US
★★★★★ 5
Aggressive chewer who loves fetch approved!!
Size: Medium, Size: Medium
I highly recommend the Chuck-It brand in general, especially for dogs with an aggressive bite. These balls are awesome and are the most durable balls I’ve bought for my 50 lbs lab mix. He has not been able to break one of them yet and we’ve had a few of the squeaky balls for months. They are a bit pricey but worth it. The one in the pic has been used for months, lives outside and you can see it’s still in great shape.
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Reviewed in the United States on June 22, 2025
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Tasha U
Battle Creek, US
★★★★★ 5
Good quality dog ball for playing fetch
Size: Medium
My dog and family love these chuck it balls to play fetch with our dog. They are durable and fun. They squeak which is added fun for any dog! Regular tennis balls my dog chews apart and they get pretty gross after playing and being left outside. These can be easily washed off and cleaned. These balls last! Would recommend to anyone with a dog and would purchase again.
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Reviewed in the United States on April 17, 2025
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ryan johnson
Alexandria, US
★★★★★ 5
Tough and sturdy
Size: Medium
Have lasted my dog for years now and she is a tough chewer. Worth the money
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Reviewed in the United States on December 12, 2025

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